Marketing Subject Matter Expert (SME)

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Marketing Subject Matter Expert (SME)

New York City

New York

6/25/26

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.

Role Overview We are looking for a Marketing Subject Matter Expert (SME) with strong domain knowledge and analytical acumen to help train, evaluate, and fine-tune AI models for marketing. This individual will serve as the bridge between marketing strategy and AI systems, ensuring that models accurately understand marketing concepts, workflows, and business goals.  The ideal candidate brings hands-on experience across the marketing funnel—from campaign strategy and content creation to analytics and optimization—and a passion for leveraging AI to enhance marketing intelligence and automation.  You will collaborate with data scientists, engineers, and product teams to help build next-generation AI models capable of powering marketing assistants, campaign optimizers, and predictive analytics tools.    Key Responsibilities͏

Domain Training & Annotation

Provide domain expertise during model training, ensuring AI systems understand marketing terminology, logic, and workflows.

Label, curate, and validate datasets containing marketing materials (ad copy, campaign briefs, KPIs, customer