Retail Marketing Head

Summary Are you a strategic leader with a passion for driving retail excellence and transforming market insights into actionable strategies? We are seeking a Retail Marketing Head to lead the retail strategy and field force operations for SEPCO's Consumer Electronics Division, spanning Audio Visual (AV), Home Appliances (HA), and Air Conditioning (AC). In this role, you will bridge the gap between brand strategy and point-of-sale execution, converting demand into sell-out through the Philippine retail channel. If you have a proven track record in retail marketing, field force management, and stakeholder engagement, this is the perfect opportunity for you! You will be directly responsible for driving sell-out performance, optimizing the field force footprint, managing substantial retail budgets, and cultivating strong relationships with both internal business units and external retail partners and key accounts. You are an expert at turning market insights into actionable retail activations and building high-performing field teams. You will lead a function structured around four pillars — Retail Operations, Shop Enhancement, Field Force Management, and Training — supported by a network of agency, embedded, and outsourced partners. Role and Responsibilities Roles and responsibilities include, but is not limited to: Commercial & Strategy Execution Sell-Out Performance: Own and drive the achievement of retail sell-out targets across all channels and BUs against set business objectives. Hold the SEPCO accountability anchor for everything that happens between a campaign decision and a customer purchase at store. Retail Insights & Trade Visits: Conduct regular trade visits to deeply understand market dynamics, retailer needs, and competitor trends. Use these insights to shape and pivot mid-to-long-term retail strategies across AV, HA, and AC. Retail Activation & Merchandising: Propose, establish, and maintain world-class retail operation and visual merchandising standards that elevate Samsung's brand presence at the point of sale across all key account formats. Demand-to-Execution Translation: Translate BU demand priorities into a coherent retail activation calendar, mechanic design, and account-level execution plan. Hold the line on what gets pushed, when, and why. Field Force Management & Optimization Resource Allocation & Productivity: Optimize promoter headcount across stores to maximize ROI and ensure peak field force productivity. Lead structural and cost-to-sales transformation of the field force model toward a leaner, higher-capability promoter network aligned to Business Unit (BU) activation rhythms. Training & Development: Design and implement training programs to build a highly confident, competent, and product-savvy field force team — with BU-specific modules for AV, HA, and AC. Field Force Operations: Oversee the timely and accurate release of field force salaries and Sales Incentive Management (SMI) schemes to keep teams motivated and compliant. BU Pod Structure: Lead a Field Force organized in BU-aligned activation pods supported by partner agencies. Operational Excellence & Data Governance Reports Consolidation & Sharing: Establish a rigorous cadence for reviewing, consolidating, and sharing critical retail KPIs — coverage, compliance, conversion — with key stakeholders across SEPCO leadership and BU heads. Retail Tools & Innovation: Drive the adoption and efficiency of modern retail tools to streamline field reporting and sharpen data analysis. Agency Coordination: Maintain a proactive, standardized governance cadence with primary embedded partner, third-party manpower, and execution agencies. Balance operational need for execution muscle with SEPCO's need for independent governance and measurement of outcomes. Financial & Stakeholder Management Budget Management: Lead proper forecasting, simulation, and advanced planning of the retail budget — ensuring zero overspends and optimized resource