Sr. Manager, Marketing – Infusion Systems Digital Commercialization & Growth

This is where  your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride.

As a member of Baxter's Infusion Systems Marketing team, you will lead the commercialization and growth strategy for Baxter's digital infusion ecosystem, including IQ Enterprise, EMR Interoperability, PeerVue, DeviceVue, IQ Guardian, and future digital innovations across the Spectrum IQ and Novum IQ platforms. This role is responsible for driving market adoption, customer engagement, commercial execution, and portfolio growth through digital solutions that enhance patient safety, workflow efficiency, data visibility, and interoperability. The position will serve as the commercial leader connecting customer needs, portfolio strategy, sales execution, and launch readiness to maximize the value of Baxter's connected infusion platform. Success will require strong cross-functional collaboration with Sales, Marketing, R&D, Medical Affairs, Digital Applications, Service, Regulatory, and regional teams to accelerate digital adoption, support installed-base retention, and strengthen Baxter's competitive position in infusion systems.

Commercial Strategy & Growth Lead downstream marketing strategy for Baxter's infusion systems digital portfolio, including IQ Enterprise, interoperability solutions, analytics applications, and future connected care innovations. Develop and execute growth plans that drive adoption, utilization, and retention of digital solutions across Baxter's installed infusion pump base. Identify opportunities to increase digital attach rates and recurring software revenue through customer segmentation, value-based messaging, and portfolio expansion strategies. Partner with global marketing teams to align strategies with local commercial priorities. Customer Engagement & Insights Serve as the voice of the customer by gathering insights from clinicians, pharmacy leaders, informatics teams, biomedical engineering, and executive stakeholders. Translate market and customer insights into actionable strategies, value propositions, and commercial programs. Support Voice of Customer initiatives and customer advisory activities to inform product enhancements and future digital offerings. Monitor market trends, competitive activity, healthcare technology advancements, and interoperability developments to identify growth opportunities. Commercialization & Launch Excellence Lead commercialization planning and launch execution for new digital capabilities across the infusion systems portfolio. Develop customer-facing positioning, messaging, campaigns, collateral, and sales enablement tools that clearly communicate value and differentiation. Partner with Sales Enablement to ensure launch readiness and successful field adoption. Support major customer deployments, reference sites, and key strategic account activities that demonstrate the value of Baxter's connected infusion ecosystem. Evidence Generation & Value Communication Collaborate with Medical Affairs, Clinical teams, and Health Economics stakeholders to build evidence that supports digital solution adoption. Develop value propositions and business cases that demonstrate clinical, operational, workflow, and financial outcomes. Support conference strategies, customer