Broadband Prepaid Base Management Head

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

The Prepaid Base Management Head is the architect of the autonomous, transaction-driven Broadband customer base. This role is responsible for the end-to-end value of the prepaid portfolio using AI-led interventions. The mandate is to drive sustainable revenue via AI-Driven Base Growth & Retention, utilizing algorithmic Next Best Action engines to prevent dormancy, maximize ARPU, and champion an autonomous service experience across all broadband technologies.

1. AI-DRIVEN BASE GROWTH & RETENTION Predictive Churn & Auto Save: Deploys models that identify at-risk customers by analyzing real-time data: loading patterns, signal degradation, etc. Proactive Intervention: Executes automated multi-channel auto save strategies where AI agents trigger personalized offers before a customer drops usage or stops loading. Dormancy Recovery: Uses pattern recognition to deploy bots for win-back campaigns, specifically targeting silent or unfunded ONT/Routers to trigger re-engagement. Postpaid Predictive Enablement: Provides the Postpaid vertical with advanced predictive churn frameworks, adapting prepaid real-time signal models to enhance Postpaid’s early-warning systems for contract renewals. 2. ALGORITHMIC ARPU OPTIMIZATION Next Best Action (NBA) Engines: Develops AI-powered upsell and cross-sell frameworks that suggest the ideal data promo at the exact moment of need. Dynamic Pricing & Laddering: Utilizes pricing bots to offer personalized data laddering and speed boosts based on individual customer consumption peaks and real-time network capacity. Tech-Steering Graduation: Algorithmic identification of high-value wireless users for graduation to Prepaid Fiber to improve CLV and network offloading. Cross-Vertical Propensity Modeling: Leads the development of cross-sell propensity models for Prepaid-to-Postpaid Graduation and vice-versa, ensuring a unified view of customer value. Also provides modeling support to Postpaid.   3. AUTONOMOUS LIFECYCLE MANAGEMENT AI-Guided Onboarding: Oversees the end-to-end journey from autonomous onboarding to conversational AI (Voice/Chat) handling loyalty rewards. Self-Healing Journeys: Deploys bots to automate health checks and billing corrections, ensuring a frictionless experience that reduces manual support Hyper-Personalized GTM: Uses ML analytics to segment the base into personas (e.g., Gamers, WFH), automating the creation of offers that adapt to customer needs and local network performance. Automation Portability: Partners with Postpaid to port successful autonomous journeys into the Postpaid experience to reduce cost-to-serve. 4. P&L MANAGEMENT Automated Financial Oversight: Takes full accountability for the Prepaid P&L, implementing automated guardrails within the AI engine to ensure personalized discounts never breach minimum margin thresholds. Cannibalization Control: Monitors algorithmic offers to ensure high-value users aren't downgraded by automated discounts, protecting the overall revenue floor. AI-Driven Retention ROI: Provides the analytics framework to the Postpaid Head to measure the Retention ROI of AI-led saves vs. traditional interventions 5. CROSS-FUNCTIONAL LEADERSHIP Agile AI Squad Leadership: Leads Agile Squads across Marketing, Network, and IT to integrate bots into back-end provisioning and real-time telemetry feeds. Postpaid Vertical AI Support: Acts as the AI Business Partner to the Postpaid Base Management Head; provides support to automate Postpaid workflows. GTM Excellence: Ensures the seamless integration of commercial logic into the technical AI stack to maintain a competitive edge in the prepaid market.

Leadership: Mentors and manages segment managers to ensure a cohesive, retention-first prepaid broadband strategy.