Senior Manager, Digital Content Strategy

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.  You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career. Learn about the Danaher Business System which makes everything possible. The  Senior Manager, Digital Content Strategy  plays a key role in shaping and executing the digital content strategy for Cytiva’s flagship website, cytiva.com. This role focuses on developing customer-centric, digital-first content that enhances the user experience, supports business objectives, and reflects the brand’s voice. As a strategic contributor, you will collaborate across teams to deliver content that drives engagement, conversion, and long-term value. Reporting to the Director, Digital Content Strategy, this on-site role on the Brand Marketing team in Marlborough, MA is an exciting opportunity for a digital content professional who thrives on continuous improvement and innovation. You'll use web analytics and user insights to identify opportunities, optimize content performance, and translate data into strategic recommendations. ,, Success in this role requires curiosity, a growth mindset, and the ability to establish and evolve content governance and best practices that enhance the customer experience and strengthen brand consistency.

From ideation to implementation , you will develop content strategies that align with brand identity, customer needs, and business goals, while ensuring brand consistency and compliance with legal and regulatory standards across all digital content assets and channels. Create and optimize digital content to improve user experience, drive traffic, and support lead generation. Collaborate with marketing, product, sales, UI/UX experts, writers, and customer service teams to ensure cohesive messaging and content alignment. Analyze content performance using web analytics tools and apply insights to refine strategy, improve outcomes, and inform governance best practices. Stay informed on industry trends, SEO best practices, and emerging technologies to enhance content effectiveness.

Deep Digital Content Expertise: Extensive experience developing and executing content strategy, digital marketing initiatives, and B2B web content programs that align customer needs with business objectives and drive measurable engagement. Strong Leadership & Operational Excellence: Proven ability to lead people, processes, and cross-functional projects while continuously improving workflows, establishing best practices, and managing complex content initiatives from strategy through execution. Global & Matrixed Environment Experience: Demonstrated success working across international teams and highly matrixed, regulated B2B organizations, effectively navigating multiple stakeholders, priorities, and compliance requirements. Data-Driven Decision Maker: Strong analytical skills with experience leveraging web analytics, performance metrics, and customer insights to identify trends, optimize content strategies, improve user experience, and influence business outcomes.