Sr Staff Outbound Product Manager — AI & PLG

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

About the role ServiceNow is pioneering a new go-to-market motion: product-led growth and product-led sales for IT Service Management. As a Sr Staff Product Manager on the ITSM Team , you will lead the strategy and execution of bringing breakthrough products to market using this innovative approach. You'll own the full product lifecycle from a go-to-market perspective—from concept through launch and adoption—leveraging AI-powered insights, product telemetry, and deep customer understanding to drive adoption and growth. Working in close partnership with Inbound Product Management on product roadmap, engineering, and development, you will be the orchestrator of a new motion for ServiceNow. This is a high-impact, strategic individual contributor role where you will influence the future of how ServiceNow delivers IT solutions to customers and shape a new playbook for the company.

Own the end-to-end go-to-market strategy and execution for bringing new or reimagined products to market using product-led growth and product-led sales methodologies, from launch planning through scale. Define the product positioning, value proposition, and launch narrative grounded in customer research, market analysis, and competitive insights; articulate a clear GTM vision that inspires cross-functional teams. Leverage AI and product telemetry to uncover actionable customer insights that drive go-to-market decisions, adoption strategies, and expansion opportunities; use data to guide launch timing, feature prioritization for GTM, and sales enablement. Collaborate closely with Product Marketing, Sales, Customer Success, and Finance to design and execute seamless product launches and customer acquisition programs that drive adoption and expansion. Partner with Inbound Product Management for joint ownership of product roadmap strategy, ensuring GTM requirements inform product development priorities and release planning; align on feature readiness for go-to-market. Work with Inbound Product Management and Engineering on joint ownership of product development strategy and technical feasibility; ensure product capabilities align with GTM go-to-market goals and customer adoption mechanics. Develop go-to-market business cases, financial models, and success metrics that demonstrate product impact and guide investment decisions; track and report on GTM KPIs (adoption, engagement, expansion, revenue). Act as the voice of the customer for go-to-market success internally; gather, synthesize, and communicate customer feedback and market insights to inform GTM strategy and organizational priorities. Lead cross-functional go-to-market initiatives that span product marketing, sales enablement, support, and customer success; ensure organizational alignment around product launch goals, timelines, and GTM metrics. Build and maintain deep customer relationships and insights that inform the GTM strategy; conduct discovery, gather feedback on product adoption barriers, and identify expansion opportunities.

Required 12+ years of product management experience in SaaS, with proven success launching and scaling