Senior Director, Category Strategy - Tea

Summary:   At The   Coca ‑ Cola   Company, we are reimagining how brands grow in a   fast ‑ changing   world—balancing the power of iconic global brands with the agility of local relevance to create meaningful connections with consumers. Our portfolio spans some of the most recognized brands in the world, and our ambition is to continue growing our consumer base, increasing frequency, and delivering sustainable value across the system.   The Senior Director,   Category   Strategy – Tea plays a critical role in shaping the future of our tea portfolio by defining clear, differentiated   territories   that   drive growth, relevance, and margin expansion   for our Tea category .   This role sits at the intersection of global strategy, consumer insight, innovation, and   market level   execution , translating   long ‑ term   category   ambition   into impactful   business results.   We are looking for a strategic   marketing   leader   with deep consumer packaged goods experience,   with   a   passion for   stewarding categories globally yet building   local relevance for   our businesses .   The ideal candidate brings a growth mindset, strong commercial acumen, and the ability to inspire teams and partners to deliver exceptional brand performance in   the   TCCC network.   What   You’ll   Do for Us   Lead the development and stewardship of   the   category strategy for   TCCC’s tea business , driving   value, volume , share, profit, and   long ‑ term   category   growth   by clearly defining where to play and how to win   and   ensuring   alignment with system priorities.   Act as the   category   champion   across the organization,   with full accountability for   end to end   performance   track ing   for the category , setting guardrails and governance for the category .     Collaborate with   Human Insight ,   Strategy ,   commercial ,   IMX   and   innovations   teams to uncover deep consumer ,   cultural   and commercial   insights   that inform   category   strategy, innovation, and channel activation   opportunities.   Lead   learning agendas   including business planning   on Tea category   w orking   closely with   the network of category leaders   in the OUs and the markets,   including   understanding / tracking   industry wide   developments   and continuous optimization   of our   initiatives   based   on   new   insights .   Articulate and influence   long ‑ term   innovation   roadmaps , new   business   model s , and strategic partnership opportunities   to win this space.   Requirements & Qualifications   Master’s degree in marketing, business, or   a related   field.   10+ years of brand or marketing experience within   consumer packaged   goods, with global scope and direct accountability for global or   multi ‑ region   initiatives.   Experience managing complex category portfolios and balancing   short ‑ term   performance with   long ‑ term   equity building.   Proven ability to translate marketing   objectives   into integrated strategies and plans across multiple consumer touchpoints, including   point ‑ of ‑ purchase .   Strong consumer and cultural insight capability, with experience   leveraging   data, analytics, and research to inform strategy and measure effectiveness.   Financial acumen, including experience applying return on investment, value chain analysis, and portfolio management principles to marketing decisions.   Track record   of successfully launching new products from concept through commercialization and   in ‑ market   performance.   Excellent storytelling and persuasive communication skills, with experience presenting to senior leadership and influencing   cross ‑ functional   stakeholders.   Proven people leadership experience, including coaching, developing, and inspiring   high ‑ performing