Director, Loyalty, Lifecycle & Promotions Marketing

Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members’ lives through the power of travel, through an unparalleled portfolio of hotels across the world, inspiring member experiences, and member benefits.

The Director, Loyalty, Lifecycle & Promotions Marketing is responsible for shaping and executing marketing strategies that drive acquisition, onboarding, engagement, retention, reactivation, and long-term loyalty across the customer lifecycle. This role requires a deep understanding of member behaviors and needs at every stage of the journey to deliver relevant communications, compelling promotional experiences, and scalable global marketing programs that maximize customer lifetime value.

This role will bring dedicated promotional expertise into the broader lifecycle marketing organization. The Director will lead the strategy, design, go-to-market planning and optimization of broad and targeted promotions, promotional experiences and gamification capabilities that support member growth, revenue, engagement and sustained pointable activity. The role will also lead the Promotional Workstream of the Loyalty Business Transformation and other special projects, representing the marketing point of view across planning, experience design, requirements, launch readiness and ongoing sustainment.

The ideal candidate is a seasoned marketer with a creative, analytical and customer-first mindset; proven experience in loyalty, lifecycle marketing, promotions; strong cross-functional collaboration skills; and a passion for innovation and emerging technology. This role demands excellent communication, project leadership and agency-management capabilities, with the ability to influence across functions and regions within a complex global organization.

CANDIDATE PROFILE

Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.

Seven or more years of relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance.

Experience developing and managing end-to-end marketing campaign strategies across digital, email, owned channels and other relevant customer touchpoints.

Experience in loyalty marketing, lifecycle marketing, promotions & offer strategy

Prior experience developing broad and targeted promotions, member-exclusive offers, lifecycle journeys, enrollment / acquisition strategies and engagement or reactivation campaigns.

Understanding of promotional economics, campaign measurement, audience segmentation, offer design, performance optimization and budget forecasting.

Experience translating member insights, analytics and business objectives into clear marketing strategies, experience requirements and go-to-market plans.

Experience partnering with creative agencies, marketing consulting firms, analytics teams, technology teams, operations partners and regional / continent stakeholders.

Interest in emerging technology, martech capabilities, personalization and digital customer experience innovation.

CORE WORK ACTIVITIES

Leads the strategy, design and marketing of broad and targeted promotions spanning customer journey stages, member tiers and lifecycle segments.

Builds cohesive lifecycle and promotional strategies that support member growth, incremental revenue, engagement, customer lifetime value and sustained pointable activity.

Develops go-to-market strategies and channel plans for launch, sustainment and optimization of promotions, promotional experiences and new loyalty capabilities.

Collaborates closely with cross-functional stakeholders to ensure integrated strategies, clear requirements and consistent marketing execution across global activations.

Applies knowledge of industry trends,