Senior Marketing Manager - Vice President
U.S. Bancorp
- Location
- Minneapolis, MN
- Work model
- On-Site
- Level
- Staff
- Posted
- 21h ago
Skills
About this role
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
Leads cross-functional forums that deliver customer-centri c , multi-channel marketing strategies to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators tied to process optimization and improved speed-to-market . Leans into agile methodology to effectively manage marketing programs that support product goals . Adapts ways of working and processes to address prioritization, resource and operational challenges . Drives adoption of the project management tool, Workfront, across the team to effectivel y manage and progress marketing projects. Ensure s agile operating model supports alternative marketing channels such as tradeshows and other banker initiatives . Includes the necessary internal par tners in appropriate forums to ensure that marketing programs are in accordance with all laws, regulations and bank policies. Preferred Skills/Experience Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services Demonstrated experience serving as a liaison between cross-functional partners to bring campaigns to market Strong project management experience, including the ability to lead recurring team meetings, planning discussions, project reviews and follow-up conversations that keep work moving forward Proven ability to manage intake, prioritization and backlog maintenance processes to ensure work is assigned and advanced effectively Ability to develop and maintain planning materials, calendars, milestone communications and feedback loops that support continuous improvement Experience using Workfront or a similar work management tool to support workflow implementation, adoption and process improvements Strong organizational, interpersonal and team building skills Excellent verbal, written and presentation skills Strong decision-making and problem-solving skills Proven ability to independently manage multiple projects and assignments that are completed on time and on budget Proficient computer navigation skills using a variety of software packages MBA or equivalent markers of high achievement are a plus Basic Qualifications Bachelor's degree, or equivalent work experience 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results Location Expectations This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days. If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants .
Benefits
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following: Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability