Sales Lead

About Bastion Bastion builds regulated financial infrastructure for modern businesses. Bastion's full stack product suite covers stablecoin issuance, custodial wallet infrastructure, and global asset conversion rails, with the flexibility to deploy individual capabilities or combine them end-to-end. Bastion's regulated foundation underpins a compliance-first approach to risk management, ensuring the integrity and security of all financial activity within its systems. Bastion holds the appropriate licenses for its own operations, but can also act as a service provider, offering compliance and financial operations support under our customers’ licenses.

We're hiring a Sales Lead to run Bastion's sales motion for our custody and conversion products. Our customers are fintechs, payments providers, and crypto companies that need wallet infrastructure and global asset conversion rails, and we need someone who can find them, get in front of them, and close them quickly. Your targets are companies that already know they need to move money. The sale is about showing them Bastion does it better, faster, and with regulatory coverage they can trust. You'll work with our outbound infrastructure and tooling to generate pipeline at scale, qualify inbound, and convert prospects into live customers who are moving volume. You'll partner closely with our technical account manager on technical evaluation and integration scoping, our commercial strategy lead on deal structuring and pricing, and our legal team on agreement terms. The technical and commercial heavy lifting is supported; your job is to find the right companies, run a clean process, and close. You should be polished enough to be in the room with an enterprise client when needed, but you won't be responsible for those deals. Your focus is building and scaling a repeatable sales motion for the custody and conversion product. This is an individual contributor role. You may have managed teams in previous roles, but you're coming here to sell and build and execute this motion from the ground up. We're a small team and the person in this seat needs to be comfortable operating independently, building their own pipeline, and moving fast. This role is based in New York City in a flexible, hybrid environment. It reports to our CEO. Work to Be Done Instead of a list of requirements, we want to give you a directional look into the first 15, 30, and 60 days on the job. We are a startup, so the pace is fast and the specific work will change. People who thrive here are finding ways to contribute in their first week, and fully productive in their third month. You need to be okay with that. If you think this is something you can handle, we will be excited to speak with you. First 15 days: Sell while you learn Get on calls immediately — join live customer conversations alongside our team to understand how we position, price, and close today Take over inbound qualification within week two, running a structured discovery process to assess fit and urgency for every prospect that reaches out Get hands-on with our outbound tooling and infrastructure — learn the systems, understand the target list logic, and start generating your own pipeline Map the current pipeline, understand where every active conversation stands, and identify the ones you can move forward right now Learn the products deeply enough to run a credible first call without a technical counterpart in the room — understand what they do, who they serve, how they compare, and what integration looks like Outcomes You have personally run discovery calls and moved at least one new prospect into evaluation You own inbound qualification — no prospect sits without a response for more than 24 hours You are actively generating outbound pipeline using our tooling, not waiting for leads to come to you By 30 days: Own the number Run the full sales process end-to-end Hit a sustainable outbound cadence — emails, LinkedIn, warm intros,