Senior Trade Marketing Specialist
Norwegian Cruise Line
- Location
- Miami, Florida
- Work model
- On-Site
- Level
- Senior
- Posted
- 1d ago
About this role
GROW YOUR CAREER WITH US At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family! APPLY ONLINE If you’re interested to be considered for this position, please click the blue APPLY button at the top of the page to get started. All candidates must complete an on-line application to be considered.
JOB SUMMARY
The Sr. Specialist, Trade Marketing creates and executes trade-facing resources that strengthen sales readiness, improve partner understanding, and support revenue growth across Norwegian Cruise Line’s travel advisor channels. This role translates business priorities, product updates, and commercial initiatives into practical learning experiences, communication tools, and field-ready materials. The position partners cross-functionally to ensure internal sales teams and external travel partners can represent the brand with clarity, consistency, and confidence.
DUTIES & RESPONSIBILITIES
Create multi-format enablement content, including digital coursework, webinars, presentations, quick-reference guides, facilitator materials, and video-based learning resources. Support the ongoing management of learning platforms and resource libraries to ensure content remains current, accessible, and aligned to business priorities. Partner with Sales, Marketing, Guest Services, Contact Center, and other cross-functional teams, to align messaging, reduce duplication, and deliver a consistent partner experience. Develop field content that supports Norwegian Cruise Line’s value proposition, brand story, promotions, service processes, and selling points. Lead or support trade webinars, onboarding experiences, meeting content, and partner engagement communications that reinforce strategic priorities. Build presentation materials and learning content for leadership, field sales teams, agencies, and partner trainers, ensuring deliverables are polished and audience appropriate. Review feedback, participation data, content usage, and performance indicators to recommend improvements to enablement programs, tools, and communication strategies. Monitor industry practices, training methods, and technology solutions to identify opportunities to improve how enablement is delivered and experienced. Perform other job-related duties as assigned.
QUALIFICATIONS
DEGREE TYPE: Bachelor's Degree FIELD(S) OF STUDY: Communication, Marketing, Education, Human Resources, Business Administration, Communication or related field.
EXPERIENCE
Minimum 3 years of experience in sales, marketing, training, or similar functions, with B2B relationship management or sales management experience. Experience may include sales enablement, product marketing, trade marketing, learning and development, B2B sales, or go-to-market teams. Hands-on experience with campaign execution, print and digital production, CRM or email platforms, online learning tools, marketing asset systems, and sales enablement resources. COMPETENCIES/SKILLS Excellent written and verbal communication skills, including the ability to translate product, sales, and industry information into clear and engaging content. Strong presentation development and storytelling skills with the ability to create polished, audience-specific materials. Strong project management and organizational skills with the ability to manage multiple priorities, deadlines, and stakeholder requests. Ability to analyze feedback, participation data, content usage, and engagement metrics to recommend improvements. Proficiency with Microsoft Office, webinar