Menadžer za go to market strategiju

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re redefining our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly new directions.

Your ‘day to day’

As a Go to Market Manager at PMI, you will play a key role in shaping and delivering our commercial strategy, ensuring the effective deployment of Go-to-Market (GTM) and Route-to-Market (RTM) models across product categories. You will work closely with cross-functional stakeholders to optimize commercial channels, drive business growth, and enhance consumer experience through innovative and effective market activation strategies.

• Lead the development and implementation of GTM and RTM strategies, ensuring alignment with business priorities and commercial objectives

• Define and optimize channel strategies, channel roles, and channel mix to enhance commercial performance and support omnichannel ambitions

• Drive commercialization plans across traditional and emerging channels while ensuring efficient allocation of trade investments and resources

• Manage and improve channel infrastructure, commercial prioritization, and execution capabilities to enhance market coverage and consumer reach

• Evaluate the performance of existing commercial programs, identify improvement opportunities, and lead the development of new channel activation frameworks

• Identify and assess new commercial channels and route-to-market opportunities that support the growth of smoke-free products

• Lead, coach, and develop team members, fostering a culture of continuous learning, collaboration, and high performance

• Ensure all business activities are completed in line with PMI policies, marketing codes, and applicable legal and regulatory requirements

<p