Service Marketing Strategist

Smart people. Smart ideas. Smart choice. MTS is a leading global supplier of test and simulation systems. Formula 1 teams, leading automotive and aerospace companies, and the world's top researchers in materials and seismic engineering all rely on our systems to determine product reliability and ensure compliance with quality standards. Check out some of our amazing technology here:   http://www.youtube.com/watch?v=vXOsvWpTHH4 As an ITW company, MTS is part of a Fortune 300 global manufacturing leader with 49,000 employees across 56 countries, offering career development opportunities not just within MTS but across the ITW enterprise. We're looking for a   Service Marketing Strategist   who can own the Service Division's marketing strategy and campaign calendar, and work closely with Product Specialists, Sales, Account Management, and Technical Support to build programs that support the service business. This role blends strategic planning with hands-on campaign execution, content development, analytics, and customer growth initiatives – independently developing launch plans, translating analytics into actionable recommendations, and serving as a strategic partner to Product Specialists, Sales, and leadership. The result: Service offerings that are effectively promoted, well understood by the Sales organization, and continuously improved based on customer feedback.

Campaign Planning & Execution: Develop and maintain a marketing communications plan aligned with division goals and product line strategies Identify target audiences and craft tailored messaging to build awareness and generate demand Define campaign objectives, timelines, and success metrics with key stakeholders Plan and execute multi-channel Service marketing campaigns spanning email, LinkedIn, webinars, and seminars Content & Sales Enablement: Develop Service Division content for sales literature, SRT materials, and the Sales Playbook Partner with Product Specialist to ensure technical accuracy and product alignment Create release notes for new products and updates with Product Specialist Own and manage the Service SharePoint site, ensuring content is current, organized, and accessible Product Launch Support: Own and manage the Service SharePoint site, ensuring content in current, organized, and accessible Develop the Service marketing plan for new product launches in partnership with Product Specialist Ensure Service readiness materials (training, documentation, communications) align with launch timing Lead Generation & Customer Growth: Develop targeted campaigns or outreach initiatives to re-engage current customers based on product lifecycle, usage patterns, and new feature releases Analyze customer and install-base data, in partnership with Product Specialist, to identify upgrade, expansion, and cross- sell opportunities Collaborate with Sales and Account Management teams to nurture and convert leads within existing accounts related to strategic growth initiatives Analytics & Insights: Manage marketing analytics and reporting across Service campaigns Own and analyze customer survey data, including Field Service Engineer, Technical Support and Training surveys Translate survey and campaign data into actionable recommendations for leadership Track sales results specific to each campaign What You Bring: Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience Experience in marketing or communications; service/technical industry experience a plus Strong writing and content-development skills for varied audiences Comfortable working with data and analytics to guide decisions Experience with email, LinkedIn, and webinar marketing platforms Familiarity with SharePoint or similar content management systems Strong cross-functional collaboration skills across Sales, Product, and Support teams Detail-oriented and able to manage multiple projects and deadlines Best in Class Benefits: