Director Product Incubation

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION: This role is the dedicated owner to shape and drive the Digital / DTC Exclusive product agenda end-to-end – from strategy and range direction, through establishing a structured Product Incubation Process, to leading an in-season “read & react” loop for exclusives. The role serves as SPOC for digital product incubation, improving clarity and consistency of strategy communication across functions, and shifting the organisation towards IP-driven product initiatives to strengthen inline and new product presence for future growth.   KEY RESPONSIBILITIES:   Strategy & Range:   Serve as the dedicated owner to shape Digital/DTC exclusive strategy & range direction, improving clarity and consistency of strategy communication across functions.

Own the strategic view of the digital exclusive assortment across the responsible categories and platforms.

Build and maintain the digital exclusive brief framework (CSI) to ensure consistent, high-quality creation briefs.

Define the digital exclusive range plan (GTMSO) and align it with GTM key milestones.  Exploring digital new range oppo. Eg: KOL co-creation with success of 618 小韩风 pack, MFY E-game DNF graphic collab. Co-work with trading team to bring digital by platform buy (on top of current categories buy) to live to further accelerate business growth opportunities.

Incubation Planning:   Establish the Product Incubation Process and act as the digital SPOC to drive it across teams.

Build the digital Product Incubation plan for SMM and TM.

Organize T1 product workshops to define USP & testing approach on a monthly basis based on the launch plan.

Coordinate with Digital Marketing to prepare content and samples ahead of launch.

Lead the seasonal kickoff and product introduction together with the Digital cross-team.

In-Season Read & React:   Own an in-season “read & react” loop for exclusives to drive faster, more effective in-season decisions and performance optimization.

Establish tracking schemes and templates for priority products.

Drive data-driven insights and coordinate cross-team to set clear action plans.

Generate strategic adjustments and product inputs for the next season.

Lead, develop and coach team members , setting clear goals and KPIs across the incubation process.

Drive differentiated, store-level planning and tracking to strengthen product performance.

Champion the shift to IP-driven product initiatives to strengthen inline and new product presence for future growth.

Develop key talent and build a solid talent pipeline; lead team engagement.

Digital Excellence Digital Business Planning & Analytics Digital Marketing Digital Commercial (Platforms) Digital Buying & Trading Product BU Demand Planning

High degree of commercial and business acumen, with strong product and consumer sense.

Thorough understanding of online business and product lifecycle management.

Strong sense of consumer, market and industry trends, with the ability to translate insights into product strategy.

Ability to establish structured processes and drive them across functions as a SPOC.

Strong analytical skills to lead in-season read & react and data-driven decision making.

Effective partnering, communication, and influencing skills.

Bachelor’s degree required

Minimum 10 years of work experience in product / merchandising / buying or related digital commercial functions, with at least 5 years in a supervisory role.

Fluent written and spoken English & Mandarin.