WellMed Growth Associate | Dallas-Fort Worth Market

Explore opportunities with WellMed, part of the Optum family of businesses. We believe all patients are entitled to the highest level of medical care. Here, you will be part of a team who shares your passion for helping people achieve improved health outcomes. Explore rewarding opportunities for physicians, clinical staff and non-patient-facing roles. Join us and discover the meaning behind Caring. Connecting. Growing together. The Sr. Physician Marketing Consultant (Sr PMC) is responsible for the development and directing the execution of a strategic plan that supports the growth goals of the organization. The primary focus of this position is to develop and execute marketing strategies to growth and retention. The position is also responsible for providing assistance with special projects and educational efforts as directed by management. This position is accountable for market membership goals for growth, retention and improved brand awareness. This position follows a hybrid work schedule and is based out of our Irving, TX office. The role also requires frequent travel throughout the Dallas-Fort Worth market to support provider engagement, community outreach, events and other growth initiatives.

Mentor/develop assigned team members; develop an agenda and conduct weekly/bi- weekly training sessions as appropriate, evaluate progress thru ride alongs and observation Schedule periodic review with the assigned MPSs to recognize performance and assess challenges Analyzes market intelligence and identifies local market opportunities to develop targeted marketing strategies and innovate new solutions Represent the department in marketing and physician meetings Collaborates with the Physician Marketing Liaison, market leadership to create an action plan for territory activities and community outreach. Designs, creates and executes marketing activities to support growth and retention goals. Reviews marketing activities with appropriate Marketing Manager, market leadership and obtains approval Monitors lead/enrollment tracking system Maintains strategic plans/event plans/action plans and keep up to date Provides support to the clinics for events, training, and collaterals and other duties to be assigned Maintains a professional relationship with community contacts/agencies, healthcare delivery system administration, physicians and other staff as well as local contracted health plan staff Oversees all necessary reports and deliverables as requested by leadership according to established deadlines Participates actively in staff and operational development meetings and training sessions Develops, implements and manages the execution of provider growth marketing strategies based on requests from market leadership regarding all communications objectives. Effectively creates databases and manages assigned budgets with productive ROI results Collaborates with outside vendors as needed to fulfill program initiatives Ensures alignment between brand-building, positioning and direct-response objectives Manages promotional campaigns through various media organizations to ensure the proper message is presented Supports the development of marketing and advertising schedules, maintains and meets deadlines and budgetary requirements Liaises with corporate and market representatives on marketing collaterals needed for special events, advertisement initiatives and other requests submitted by senior leadership Occasional weekend and evening work is required Performs all other related duties as assigned You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

5+ years of marketing project management, communications and/or marketing campaign development, and event planning experience, with 3+ years in the healthcare industry