Sr. Product Marketing Manager - Platform

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Own Every Moment at NetApp At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud. Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that drive results, innovate to elevate, and excel together across every function.

Sr. Product Marketing Manager - Platform

Morrisville, North Carolina, United States; United States; San Jose, California, United States

Job category: Marketing Job ID: 135796-en_US

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As a Senior Platform Product Marketing Manager (PMM) at NetApp, you will be the voice of the customer, a strategic storyteller, and a go-to-market orchestrator for the NetApp platform. You will build messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes.  We are growing and hiring multiple positions to support our diverse industry-leading portfolio. You may support several of our cross-functional product marketing requirements. Experience and expertise with one or more of these areas is preferred but not required.  *Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office.

Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.  Market Insights: Conduct TAM/SAM analysis,