Field Marketing Partner III

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.    Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive. The Marketing family group at F5 is responsible for marketing and advertising, including creative services, market research and customer insights, product messaging, and branding and design. Supports marketing efforts for online media and platforms as well as printed marketing materials. F5’s Field Marketing family is responsible for developing and executing marketing strategies to support brand awareness, demand generation, and customer engagement across various regions and geographies. Collaborates closely with sales, product marketing, communications and digital teams to align local messaging, campaigns and go-to-market plans with global business objectives. May span content development, event execution, campaign management and performance tracking. TECHNICAL ACUMEN Possesses a broad understanding of marketing strategies to drive creative solutions and brand awareness. Knowledge of planning, organizing and executing programs that generate new prospects, advance existing opportunities and align Marketing investment with targeted campaigns, programs, and initiatives that contribute to pipeline growth, deal acceleration and awareness. CRITICAL REASONING (JUDGMENT, DECISION MAKING, AND PRAGMATISM). Exercises sound judgment based on an ability to incorporate experience, data, priorities, and stakeholder needs, and evaluate potential constraints to arrive at the most beneficial path forward. Consistently exhibits the ability to navigate situations with thought, purpose, and sensibility after adequately contemplating various available courses of action, balancing the trade-offs between immediate and long-term needs. Recognizes that while the effect of a single fix may not always be terribly significant, the accumulative effect over time makes each decision extremely valuable. INITIATIVE & ADAPTABILITY Sets expectations and ensures they are either met or exceeded, not because someone requested it but because it will improve or enhance a product and/or avoid problems. Plans for upcoming problems or opportunities and takes actions accordingly. Applies original thinking to improve processes, methods, systems, or services. Deals well with ambiguities, focusing on evaluating a situation, identifying what is and is not a priority, and moving toward the most logical outcome. PARTNERSHIP Recognizes collaboration fosters the most effective exchange of ideas and talent, facilitating open dialogues with a wide variety of contributors and  stakeholders, building partnerships, leveraging skillsets, and sharing knowledge to achieve a common goal. Creates alignment through mutual accountability,  transparent communications, and the application of change management principles.  COMMUNICATION AND COLLABORATION Conveys information, vision, and strategy in an accurate and timely manner, adjusting to ensure understanding based on the audience. Actively listens; seeks to understand rather than respond. Proactively solicits and values diverse perspectives, ideas, and opinions.

Plan and execute marketing campaigns that align with corporate strategy and regional/industry-specific objectives. Partner with product marketing, field sales, and regional leaders to shape goto-market messaging and content plans. Use marketing automation and CRM tools to segment audiences and deploy personalized communications. Track and report on KPIs for campaign performance and pipeline