Associate Marketing Manager
Michelin
- Location
- Casablanca
- Work model
- On-Site
- Level
- Entry
- Posted
- 14h ago
About this role
Associate Marketing Manager - - - - - - - - - - - - Misison: Coordinate the deployment of the territory marketing and commercial plan for one or several segments Key expected achievement: Territory Segment management Implement the territory segments G2M plans (SAVE - Solution, Access, Value, Experience) Engage and provide on-going support to Customer facing teams in the launch and the execution of the SAVE actions. Provide corrective measures as needed Deploy and coordinate new offers locally and monitor/ promote existing offers Ensure Sales and Distribution are provided with the correct enablement elements to support the segment (s) growth Lead actions to increase Customers leads, conversions and retentions in line with the distribution approach Steer current activities through on-going analysis (Customer segment, sku, market trends, customer performance …) Feed information on the segment (s) during the Territory business reviews, leveraging all type of market data and insights, providing corrective action plans at territory levels Ensure the sku forecast and supply is aligned with the Territory business ambitions (customer and market evolution, product lifecycle, etc.) Provide support for ad-hoc regional or worldwide projects Analyze and propose potential local opportunities in line with the Territory G2M plan KEY EXPERIENCES IN: Working with customers Analytic and reporting Project management