Senior Director of Product, Consumer (d/f/m)

Our story: Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence. Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix, Steuerbot and TaxScouts, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016.   Your opportunity: AI is fundamentally changing how people optimize their taxes. The playbook that built our self-filing business over the last decade won't be the one that grows it over the next five. This role exists to write the new one. Taxfix's self-filing product is what put us on the map nearly 10 years ago, and it remains the core of our business today spanning both the Taxfix and Steuerbot brands in Germany. But the market is shifting fast: consumer expectations, competitive dynamics, and the products themselves are all being reshaped by AI. As Director of Product for Self-Filing, you will own our core self-filing product lines. You set the product vision, lead the strategy, and drive the quality of execution across a set of high-autonomy Builder teams. You work as a duo with the Commercial leader of your business area. The Commercial leader owns the what , why , and how much. The Director of Product owns the how — the product vision, the roadmap, the craft, and the delivery. You'll report directly to the Chief Product Officer, with full senior sponsorship to move fast and make the big calls.   Your responsibilities and decisions: Own the product vision and roadmap. You set the product direction for self-filing in Germany and make it clear to the builders working with you, to your commercial partner, and to leadership. You make trade-offs visible and hold the line when priorities need protecting. Shape the two-brand strategy. Taxfix and Steuerbot are two trusted brands serving the same market. You'll play a central role in how they evolve: where they converge and where they stay distinct. Build the AI-native product. You've been applying AI as a design lens, not following the trend. You have a clear POV on where AI removes genuine cognitive load in the filing journey and where it's noise. You push the team to build experiences that weren't possible 18 months ago and to reimagine filing itself: from a once-a-year event into a year round optimization experience. Grow beyond filing into wealth creation. This area is evolving from a once-a-year filing product into a broader, year-round financial relationship. You'll help shape and build the relationship to adjacent financial services that deepen value for users and give them a reason to stay with us between filing seasons. Be the definitive authority on the user. You've done more user interviews than most of the team combined. You describe your users as people, not segments, and you use that to kill bad ideas early and back good ones hard. Your instincts come from direct contact, not distance. Lead your Builder teams. Small, high-autonomy teams who own the full loop from idea to production. You set the bar for craft, give them a vision sharp enough to act on, and create the conditions where ambitious work and fast execution coexist. You raise the floor and push the ceiling. Prioritise ruthlessly in a competitive market. This is a fiercely contested space with strong, sometimes free, alternatives. You decide what not to do as clearly as what to do, and you grow the product through focus, not by trying to do everything. Push the team on experimentation. You treat experimentation as an engine of product decisions, not a nice-to-have. A/B tests, bandits, and how fast the team can