Manager, Strategy & Analytics
Dollar Tree
- Location
- VA-Chesapeake
- Work model
- On-Site
- Level
- Mid
- Posted
- 4h ago
About this role
Your passion for data and problem-solving customer insights, strategic thinking, and analytical rigor make you a great fit for our Manager of Customer Insights & Analytics position. Join our dynamic team today and find a rewarding career with a company that values you and all you bring to the table. About Your Role: As a Manager of Customer Insights & Analytics at Dollar Tree’s corporate office, you’ll lead a team of high performing data analysts to deliver customer, category, and performance insights to drive enterprise merchandising and marketing strategies. With your leadership, the organization will leverage relevant data and insights to help uncover whitespace opportunities, improve full-funnel marketing effectiveness, improve customer understanding, and accelerate business growth. Your day-to-day job duties include, but are not limited to, the following: Strategic Leadership & Business Partnership: • Develop an annual data and analysis calendar and process with cross functional partners to proactively address known business needs while maintaining agility for ad hoc leadership requests. • Serve as a strategic thought partner to cross functional partners, translating complex data and insights into clear, and actionable decisions. • Help uncover enterprise-wide insights for quarterly deep dives, board of director updates, category performance reviews, voice-of-the-customer initiatives, and monthly customer sentiment reporting. • Leverage deep business and customer knowledge to proactively recommend strategies to drive incremental trips, sales, and long-term growth. • Set analyst team weekly priorities to ensure a priority focus and to maximize data and insights for decision making needed to accelerate business growth. • Own the overall monthly and annual budgeting process to ensure we have sufficient funds to deliver on both merchandising and marketing data and insights needs. Data, Analytics & Supplier Management: • Leverage syndicated data sources such as Nielsen, Circana and Numerator, along with internal data and qualitative research to uncover actionable insights to drive category growth and customer relevance. • Proactively provide key merchandising partners with data and insights to inform decisions across key retail categories including white space assortment opportunities. • Own the creation and automation of daily and weekly reporting tools to inform decision making. • Help lead all external data and analytics supplier relationships, including Nielsen, Numerator, Circana, 1010, Epsilon, and Big Chalk. • Help manage supplier contracts, work plans, and deliverables to ensure contractual obligations are met and value is maximized. • Champion the development and use of automated tools and dashboards to streamline data and insights delivery. • Routinely help provide CMO and Director with relevant information to update and inform senior leaders in preparation for earnings calls, board meetings, and investor days. • Stay current on insights and analytics industry trends and proactively evaluate new data sources and tools to enhance enterprise knowledge and capabilities. Customer & Marketing Insights: • Lead the continuous development and optimization of our customer segmentation strategy to drive personalized marketing and improve customer engagement. Proactively collaborate and share with marketing to ensure insights are embedded into campaign planning, messaging, and audience targeting. • Lead quarterly customer qualitative research to deepen customer understanding and inform merchandising and marketing strategies. • Lead annual marketing mix modeling and brand health measurement initiatives in partnership with Big Chalk. • Improve marketing effectiveness through actionable insights derived from syndicated data, internal analytics, and customer research.
Team
Leadership & Development: • Lead, coach, and develop a team of 2-3 direct analyst reports, fostering a culture of