Senior Manager, Integrated Marketing Experience (IMX) - Strategic partnership & activation management (Philippines)

Summary: Reports to:   Senior Director, Integrated Marketing Experience (IMX) - Philippines   Location : Taguig City, Philippines   A SEAN &   S outh   P acific   (ASP)   O perating   U nit (OU)   Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and   operate   through execution with clear accountability for impact and ROI. All roles   operate   within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content,   partnership   and experiences.      Focus, Scope, & Impact:   As an individual contributor, you will be d esign ing   and deliver ing   culturally iconic, insight-led experiences that connect brands to consumers through Entertainment,   Partnerships , Influencers, Culture, and Sports (EPICS), driving brand relevance, love, and commercial impact.   EPICS is the cultural growth engine that creates relevance, demand, and fandom—feeding the IMX performance and conversion system through platforms, partnerships, and ecosystems .   Own and lead the EPICS strategy and activation roadmap in-market , aligning platforms, partnerships, influencers, and cultural programs to brand, category, and business priorities.   Act as the market subject matter expert and thought leader for EPICS,   shaping direction, standards, and best practices while continuously evolving the model through insights, innovation, and first-mover opportunities.   Lead senior stakeholder alignment across Marketing, IMX, and   Cross Functional Teams , influencing priorities, investment decisions, and execution through strong relationships and performance narratives.   Provide leadership and   end to end   operational oversight   of EPICS experiential executions, including live events,   on ground   activations, and physical experiences—ensuring assets, production, and activation are delivered with excellence, safety, consistency, and cultural impact.   Translate brand   objectives   into   connected EPICS platforms anchored on passion points (music, gaming, youth culture, sports),   ensuring consistency across retail, digital, media, experiential, and commerce.   Integrate EPICS into IMX   brand   campaigns and consumer journeys , partnering with Creative, Media, Social, Design, and Insights teams to deliver connected experiences.   Lead agencies, rights holders, creators, and production partners,   ensuring speed, quality, compliance, and value delivery.   Build and govern the EPICS partner ecosystem,   stewarding top-tier partners while continuously discovering new creators, platforms, rights holders, and communities to sustain cultural relevance and scale.   Lead the influencer and   creator   ecosystem end-to-end , including strategy,   selection , negotiation, contracting, and content orchestration, while partnering with Social & Owned and Media on publishing, amplification, and performance optimization.   Co-own brand and cultural impact measurement   (equity, engagement, relevance)   and partner with Media and Social & Owned to link EPICS platforms to traffic, transactions, and ROI.   Manage   EPICS   investments, rights, and partnerships , including valuation, price benchmarking, negotiation, and value tracking to ensure return on investment.   Ensure disciplined end‑to‑end P2P process   management across investments, enabling   timely   execution, financial accuracy, compliance, and transparency.   Drive capability building across the market , upskilling internal teams and agencies in digital-first,