Manager, Channel Marketing (L09)

Company Overview: Synchrony (NYSE: SYF) is a leading consumer financing company that has been at the heart of American commerce and opportunity for nearly a century. Synchrony delivers credit and banking products that empower tens of millions of consumers to improve their financial lives and access what matters most. Leveraging innovative solutions that are shaping the future of retail commerce, Synchrony supports the growth and success of some of the nation’s most respected brands, alongside hundreds of thousands of small and midsize businesses, including health and wellness providers. Committed to excellence in service and culture, Synchrony is proud to be named as #3 as a Great Place to Work® in India and is honored to be ranked the #1 Best Company to Work For® in the U.S. by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com. Organizational Overview : The performance marketing team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Summary/Purpose: The Manager, Channel Marketing will be responsible for managing end-to-end campaign execution within the Zeta Marketing Platform(ZMP) with proper documentation for the B2C clients. The selected candidate will be aligned with the Direct Marketing India Team. This role combines marketing automation expertise with a strong analytical mindset to enhance campaign performance through AI driven insights, automation and personalization. You will collaborate closely with data teams and creative agencies to ensure seamless campaign delivery , high-quality execution and continuous optimization leveraging data and emerging AI capabilities.

Build, test, audit and deploy static, dynamic, ad-hoc & automated email campaigns in Zeta Marketing Platform(Experiences,Agent studio,Athena)/ Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder). Ensure campaigns are executed accurately and on time with proper QA and compliance checks. If needed, collaborate with stakeholders to translate client requirements into executable ZMP/SFMC workflows. Adhere to execution SOPs, QA processes, and documentation within the campaign management systems. Identify opportunities for automation, scalability and process improvement. Leverage AI (Athena, Agent studio) to improve engagement and conversion rates. Explore and implement AI tools for subject line optimization, A/B testing automation, and content optimization. Perform other duties and/or special projects as assigned. Required Skills/Knowledge: Bachelor’s degree in any discipline or MBA in Marketing/Digital marketing with a minimum of 2 years of experience in building and deploying B2C/B2B email campaigns in Zeta Marketing Platform/Salesforce Marketing Cloud or in lieu of a degree, 4+ years of hands-on-experience executing email campaigns via email service platform. Minimum 2 years of experience in Direct Marketing Channel experience i.e., Email, Direct Mail, SMS, Mobile push/wallet campaigns. Proven experience in B2C/B2B campaign operations or marketing automation. Exposure to any enterprise email service platform: PCM/Harmony (or) Zeta Marketing Platform (or) SFMC (Salesforce Marketing Cloud). Excellent attention to detail, project management, and communication skills. Proven ability to deliver Analytical solutions for Business problems. Desired Skills/Knowledge: 4+ years to Marketing and retail concepts 4+ years to Marketing databases and Digital Platforms 0 to 2 years to GEN AI marketing tools (e.g., Jasper, Copy.ai, Chat GPT