Product Marketing Analyst, Consumer Acquisition & Engagement (CA&E)

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Product Marketing Analyst, Consumer Acquisition & Engagement (CA&E) Job Overview: The Product Marketing Analyst will play a critical role within the Consumer Acquisition & Engagement (CA&E) team, supporting the commercialization and scaling of Marketing Services and related solutions in Brazil. Acting as a bridge between product, commercial, marketing and delivery teams, this role ensures that global, regional and local strategies are effectively translated into strong local go‑to‑market execution. The ideal candidate combines analytical skills, strong stakeholder management and seeks excellence to help accelerate growth and deliver meaningful value to Mastercard clients and internal teams.

The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions designed to address dynamic market and client needs in the Brazilian payments industry. We are looking for a Specialist - Product Marketing to support the commercialization and scaling of Marketing Services through related products and solutions in Brazil, acting as a key bridge between product teams, commercial teams, and local stakeholders. The Product Marketing role is responsible for connecting the product to the market. This role ensures that the right customers understand the product’s value, why it matters to them, and why it wins versus alternatives. Product Marketing translates product strategy into compelling positioning, messaging, and go‑to‑market execution that drives adoption, revenue, and customer success. This role will be responsible for driving go-to-market execution, shaping sales narratives, managing performance tracking, and ensuring operational excellence across commercialization initiatives, while proactively identifying opportunities for scalability and continuous improvement. The Analyst (Specialist) will operate with a hands-on, problem-solving mindset, combining analytical rigor with strong stakeholder management to translate global, regional and local strategies into impactful local execution through Marketing Services. Key Responsibilities: • Drive local Marketing Services business and contribute to the localization of go‑to‑market strategies. • Own the end‑to‑end local commercialization cycle, including adaptation, evolution and governance of sales enablers such as sales decks, value proposition, pricing and sales narratives. • Bring product strategies into scalable local solutions, ensuring strong alignment with market needs, commercial priorities and Mastercard objectives. • Act as a key cross‑functional connector across Marketing, Products teams, and Marketing Services team to enable efficient project sales and execution. • Support productization and scaling of new local solutions that can innovate and contribute to business growth. • Conduct product opportunity assessments and contribute to business cases for new initiatives, pilots and product enhancements. • Monitor execution quality of projects involving Marketing Services products, proactively identifying risks, dependencies and optimization opportunities, while supporting the Marketing Services team to succeed. Product Positioning & Messaging: • Define clear, differentiated product positioning and value propositions for target customer segments. • Develop and maintain core messaging, narratives, and use cases that resonate with customer needs and pain points. • Ensure consistent messaging across all