Marketing Manager, Lab Systems & Workflow

Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description Job Description As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer. Location/Division Specific Information The Immunodiagnostics Division (IDD) of Thermo Fisher Scientific aims to improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with sophisticated diagnostics technologies and clinical expertise—our key businesses: allergy, autoimmunity, and systems. Discover Impactful Work We are looking for a marketing manager with experience in marketing or product management who can help support our US product marketing team. You will primarily support our laboratory systems product portfolio, with secondary support for autoimmunity and allergy product lines, to grow widespread adoption and utilization of our products through consumers, health care providers, and laboratorians. Our business is evolving rapidly to meet a dynamic healthcare market, so we need an agile marketer who can adapt and help us re-think our strategy and deployment of our products. A Day in the Life Our company is an exciting place to work right now. We are making big investments in our ability to be agile within the healthcare space and need dedicated people to help grow our business. In this role, you will have the following areas of responsibility: Product Strategy- You will lead marketing support for the U.S. go-to-market strategy of our laboratory systems product portfolio and workflow analysis program, driving their expansion and ensuring successful execution across the organization. In partnership with the autoimmunity and allergy marketing teams, you will also contribute to strategic initiatives and marketing activities that support those portfolios as business needs require, ensuring an integrated customer experience across our diagnostics offerings. You will be responsible for the pull-through and integration of marketing strategies and tactics across multiple channels. You will also lead the launch and development of new systems products coming to market. This includes pre-registration activities, internalization of FDA-cleared products, operations support, go-to-market approach, sales team deployment, and marketing activities to support new product growth and deployment. You will leverage workflow analysis and competitive intelligence to inform product positioning and ensure our laboratory systems remain competitive in the marketplace. You will use market insights to shape strategic recommendations and differentiation strategies. You will be the product expert and point person for your assigned systems products to support sales, sales training, leadership, clinical and scientific affairs, operations, and national accounts. You will continue to evaluate our success in the market by tracking critical metrics and data to evolve our approach. You will be held accountable to continuously communicate with leadership on strategic decisions and initiatives to support our yearly target metrics. Sales Enablement – You will be in a position to be very influential with our sales teams. You will be their go-to person in the department to support all sales enablement activities. You will routinely interact with the sales team to gain customer perspective and insights. You will use market data and voice of customer intel to work with learning and development and sales leadership to shape our direction and future resource