Senior Product Manager, Content Conversion

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

What does the team work on?

Roku's Home and Discovery team owns the experience that connects users to content across the entire TV platform, from the Home Screen to browse surfaces to the content details pages where viewing decisions happen.

What is the role?

As a Senior Product Manager for Content Conversion, you will focus on building experiences that help viewers more easily choose and engage with content across Roku. The moment a user reaches a piece of content is one of the most valuable on the Roku platform, and what happens next determines whether that intent becomes a streaming session, a subscription, or a missed opportunity.

This role owns that critical conversion moment and the strategy behind it. The foundation exists, but the next chapter is largely unwritten, and as content catalogs grow, user expectations evolve, and AI opens new possibilities for personalization and content understanding, conversion is one of the most open product spaces on the platform. This is a high-impact, high-visibility role for someone ready to define what the future of content conversion looks like at Roku.

For California Only - The estimated annual base salary for this position is between $260,000 - $330,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

How will I use AI at Roku?

At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.

We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.

What are the responsibilities of the role?

• Own the product strategy and roadmap for content conversion, defining the vision, priorities, and roadmap across the lower-funnel conversion experience and leading expansion to new types of platform content

• Drive conversion outcomes by owning the metrics that define success in this area, including content conversion rate, bounce rate from details pages, and revenue per conversion, and build a roadmap explicitly tied to moving them

• Optimize the supporting content experience by defining how trailers, clips, and other supporting media serve the conversion moment, and how they