Field Marketing Manager, Mexico

Field Marketing Manager, Mexico

As the Field Marketing Manager for Mexico, you will be the strategic bridge between marketing and sales for one of Databricks’ fastest-growing markets in LATAM. You will own how marketing translates into pipeline and revenue for Mexico—turning customer insights, sales priorities, and global programs into local, full-funnel demand. Reporting to the Director of Americas Field Marketing, you will be accountable for building a predictable, data-driven field marketing engine that accelerates sales success in the region.

Impact Statement (What success looks like in 12–24 months)

• Consistently meet or exceed agreed marketing-sourced pipeline and revenue contribution targets for the Mexico business, with clear accountability for lead-to-opportunity and opportunity-to-close conversion.

• Establish an integrated, full-funnel field marketing engine that reliably converts priority accounts from awareness to active pipeline, improving lead-to-opportunity conversion rates and deal velocity versus baseline.

• Evolve field marketing in Mexico from event-centric execution to scalable, repeatable demand-generation motions that measurably increase sourced and influenced pipeline across priority industries and account tiers.

• Build a tight, trusted partnership with Mexico sales leadership where field marketing plans are co-created, embedded in territory/account plans, and reflected in higher engagement with marketing programs and stronger forecast confidence.

• Improve lead management performance from field programs (speed-to-lead, routing accuracy, and follow-up quality), resulting in higher conversion rates at each stage of the funnel.

• Increase the ROI of Mexico marketing investments by using attribution and performance data to reallocate budget toward the highest-performing channels and programs, generating more pipeline and revenue per dollar spent.

What we look for

• 6+ years of B2B marketing experience, including 2–4 years in field marketing or a closely related role with direct accountability for pipeline and revenue contribution.

• Proven success building marketing-sourced pipeline in partnership with direct sales and SDR/XDR teams, ideally in a high-growth or SaaS environment.

• Hands-on experience designing and executing integrated, full-funnel programs (e.g., events, digital campaigns, account-based initiatives, and partner activities) that move target accounts through the buyer journey and generate measurable pipeline.

• Strong marketing operations aptitude, including working in Salesforce (or a similar CRM) and a marketing automation platform to manage campaigns, leads, and attribution across the funnel.

• Demonstrated ability to use data and experimentation to make investment decisions—comfortable with conversion analysis, pipeline reporting, and optimizing programs and budgets for ROI.

• Experience partnering closely with sales leaders to co-build territory and account plans, translating business priorities into concrete marketing strategies, plays, and success measures.

• Excellent stakeholder management and communication skills in a matrixed environment, with the ability to represent customer and field needs to regional and global marketing teams and drive alignment.

• Willingness to travel for customer meetings, field programs, and key internal alignment sessions within Mexico and occasionally across the Americas.

• Comprehensive health coverage including medical, dental, and vision

• 401(k) Plan

• Equity awards

• Flexible time off

• Paid parental leave

• Family Planning

• Gym reimbursement

• Annual personal development fund

• Work headphones reimbursement

• Employee Assistance