Digital Acquisition Senior Associate (US Advisor)

The Acquisition & Lifecycle Marketing team partners across Asset Management channels to build more connected, insight-led marketing—bringing together strategy, data, and technology to improve outcomes and execution speed. We are hiring a digital-first marketer to help activate a new acquisition strategy focused on financial advisors, while also strengthening integrated marketing planning and implementation across channels. This is an individual contributor role requiring strong cross-functional leadership, comfort operating in ambiguity, and a passion for continuous learning. As the Digital Acquisition Senior Associate (US Advisor) within Asset & Wealth Management, you will launch and optimize a new advisor acquisition approach across key touchpoints—websites/landing pages, advisor/platform communications, webinars/events, and email—using a disciplined test-and-learn approach tied to measurable growth in new producers. You will drive acquisition activation, integrated communications, and marketing enablement initiatives across AM channels.

Activate the new financial advisor acquisition strategy end-to-end (plan, launch, measure, optimize) across priority channels and platforms. Partner with channel stakeholders to develop segmentation, messaging, and journey approaches aligned to advisor needs and actions throughout the funnel. Improve website and landing page performance (with web/product partners) through testing roadmaps, content/messaging recommendations, and conversion insights. Lead advisor/platform communications and webinar/event marketing workflows in collaboration with internal partners—ensuring coordinated messaging and strong execution. Collaborate with marketing directors, copywriters, and stakeholders to create messaging that promotes investment solutions and thought leadership, and clearly articulates outcomes. Identify and manage initiatives that scale, drive efficiencies, and improve speed-to-market; implement best-practice protocols that raise execution quality. Own performance measurement for acquisition initiatives and related KPIs; translate data into insights and clear recommendations for stakeholders. Leverage marketing technology to improve processes and productivity, including automation and personalization opportunities; represent the marketer’s perspective in tech initiatives. Required Qualifications, Capabilities, and Skills 5+ years of relevant marketing experience (flexible depending on demonstrated scope and impact). Demonstrated acquisition marketing and/or lifecycle marketing capability, with comfort driving performance through testing and optimization. Strong analytical orientation: able to define KPIs, interpret performance, and turn insights into actions. Strong project management and operating rigor: exceptional attention to detail, ability to manage multiple workstreams, and comfort shifting priorities quickly. Excellent written and verbal communication skills; able to build credibility and influence across a matrixed organization. Experience with MarTech and marketing workflow tools, including Salesforce Marketing Cloud and Workfront. Strong risk and controls mindset. Preferred Qualifications, Capabilities, and Skills Experience marketing to financial advisors and/or working in intermediary distribution contexts. Familiarity with website testing and personalization tools (e.g., Adobe Target). Exposure to marketing automation and/or AI-enabled workflows (e.g., journey automation, experimentation acceleration, content operations automation). Consumer marketing background a plus.