Senior Director, Field Marketing - EMEA North

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Northern Europe is one of Salesforce's fastest-growing regions, and this role sits at the heart of that momentum. As Head of Northern Europe Field Marketing, you'll own the full marketing picture across Benelux, the Nordics, and Switzerland — setting the strategic direction, building the team, and driving the go-to-market initiatives that accelerate growth and deepen Salesforce's presence across the region. You'll operate at the intersection of global vision and local execution, partnering closely with sales and country leadership to move the business forward.

Lead all aspects of Salesforce marketing across Northern Europe, including brand awareness, solution and industry campaigns, events, customer references, and digital marketing Develop and own a comprehensive regional marketing plan in collaboration with country, international marketing, sales, and product stakeholders — with disciplined budget management and clear prioritisation Partner with country leadership and sales teams to build pipeline visibility, track progress, and develop improvement programmes where needed Build, lead, and grow a high-performing regional marketing team, ensuring alignment with overall marketing strategy and consistent delivery of quality campaigns Design and implement customer-driven demand generation campaigns that increase pipeline, grow ACV, and build Salesforce brand momentum across the region Build differentiated, audience-specific messaging by industry and thread it through all marketing tactics — from top-of-funnel awareness to bottom-of-funnel conversion Develop and deliver an innovative portfolio of physical and virtual events that drives maximum business impact Own and evolve the regional digital marketing strategy, using data to drive pipeline and Trailblazer community growth Lead product and solution launches into the region, setting clear objectives and measuring performance against them Represent Salesforce as a spokesperson at industry events and with partners and customers What We're Looking For Required Qualifications Proven B2B field marketing experience, with 5+ years in a senior management or leadership role Deep knowledge of the Northern Europe market and demonstrated experience working across multi-cultural environments Broad and deep multi-discipline marketing expertise, including a strong track record of deploying innovative, differentiated tactics Digital marketing expertise, with the ability to build and execute data-driven strategies at scale Consistent track record of developing and executing successful marketing strategies that deliver measurable business growth Strong communication and collaboration skills, with experience influencing and working alongside stakeholders at all levels — including senior executives Proven ability to lead and develop distributed teams, with strong people management skills Excellent presentation skills, with the confidence to engage both executive and technical audiences Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership