Senior Manager, Product Management (Basketball Footwear)

POSITION OVERVIEW At adidas, we never launch a product unless we consider it perfect. Our product creation teams combine consumer insight, design excellence, technical expertise, and commercial ambition to create products that perform and inspire. Every range is shaped through thoughtful strategy, compelling storytelling, and disciplined execution. This is a product creation role focused on developing and managing seasonal performance basketball footwear ranges from concept through commercialization. It is not a traditional brand marketing, consumer marketing, or go-to-market marketing position. Instead, the role sits at the center of the product creation process, driving product strategy, range architecture, consumer insights, and cross-functional execution. The Senior Manager, Product Management (Basketball Footwear) leads the creation of globally relevant performance basketball footwear across signature and inline franchises. This role owns the end-to-end product creation process from seasonal strategy and concept development through milestone presentations, product systems execution, commercialization readiness, and marketplace alignment. Working across Product Marketing, Design, Development, Innovation, Athlete Services, Sports Marketing, Merchandising, and global markets, this position ensures product ranges align with consumer insights, brand priorities, business objectives, and long-term category growth. The role serves as a strategic connector across global teams by translating insights into compelling product concepts and driving alignment throughout the seasonal creation process.

KEY RESPONSIBILITIES Product Strategy: Lead the seasonal direction for performance basketball footwear ranges, including signature athlete products and inline collections, while establishing long-term growth strategies for the category. Range Ownership: Own end-to-end management of seasonal footwear ranges from concept through commercialization, ensuring alignment with consumer needs, brand priorities, and financial objectives. Consumer Insights: Translate consumer, athlete, sport, and marketplace insights into product concepts that strengthen the competitive position of the basketball business. Range Architecture: Build balanced product assortments that deliver a compelling mix of innovation, commercial opportunity, and premium brand positioning. Cross-Functional Leadership: Partner closely with Design, Development, Innovation, Athlete Services, Partnerships, Sports Marketing, Merchandising, and regional teams to deliver industry-leading products. Concept to Consumer: Collaborate with Concept to Consumer partners to define seasonal direction and ensure consistent execution across product ranges. Business Analysis: Analyze category performance, identify business opportunities, and recommend strategic actions that improve commercial performance and marketplace relevance. Product Systems: Maintain expert knowledge of product information systems and seasonal timelines while ensuring data accuracy and process compliance. Category Expertise: Serve as the subject matter expert for basketball footwear by maintaining deep knowledge of athlete needs, marketplace trends, competitive products, and consumer expectations. Stakeholder Engagement: Build strong partnerships with global markets, key retail partners, and cross-functional stakeholders to gather feedback, communicate strategy, and support successful product launches. Presentation Leadership: Develop and deliver compelling seasonal presentations, product stories, and business updates tailored to executive leadership, regional teams, and external partners. Project Leadership: Independently lead strategic initiatives while managing priorities, timelines, and cross-functional deliverables throughout the product creation calendar.

REQUIRED QUALIFICATIONS • Bachelor's degree in Business, Marketing, Product Management, Fashion, Textile, or a related field.