Senior Business Dev. Mgr., EMEA AGS Greenfield GTM

Are you ready to build the next generation of AWS customers in EMEA, at the most exciting moment for cloud and AI adoption in over a decade? We are looking for a Senior Business Development Manager to join our EMEA Greenfield Customer Acquisition team. This is a high-impact role at the heart of how AWS grows: building relationships with new accounts and creating the next generation of AWS customers. You will design and execute programmatic campaigns that open doors, generate pipeline, and accelerate first workloads across a portfolio spanning 25,000+ high-potential customers. The Greenfield team exists to acquire new customers for AWS by demonstrating the unique value we can provide, deliberately and at scale. Generative AI has opened a once-in-a-decade window where customers are actively seeking new opportunities to transform their businesses. The opportunity is massive, the urgency is real, and the impact of this role will shape AWS growth for years to come.

You have a proven track record of business development and delivering tangible business outcomes through direct customer engagement and campaign execution. You are hungry, opinionated, and unafraid to challenge the status quo. You think strategically but disproportionately focus on getting things done and delivering value at pace. You take ownership of problems end-to-end, move fast with conviction, and hold yourself and others to a high bar. You are energised by ambiguity and see it as an opportunity to shape something new. You bring deep Customer Obsession: everything starts with what the customer needs and works backwards. You demonstrate Ownership: you never say "that is not my job." You have Bias for Action: speed matters, and you know that most decisions are reversible. You Disagree and Commit: you challenge ideas respectfully, then commit wholly once a decision is made. You Deliver Results: you focus on the key inputs and deliver them with the right quality and in a timely fashion, rising to the occasion when setbacks occur. Key job responsibilities You will own and drive programmatic customer acquisition campaigns from design through execution and measurement. You will identify high-probability customer cohorts through data analysis, design scalable motions that generate qualified pipeline, and partner with field sales teams to convert that pipeline into launched workloads. You will build relationships with enterprise decision-makers and orchestrate cross-functional resources (Marketing, Demand Generation, Partner, Professional Services, Solution Architecture). Specifically, you will: • Design, launch, and iterate demand generation campaigns targeting priority customer cohorts across EMEA, using data-driven segmentation and propensity models to maximise conversion yield. • Build and execute partner-led activation motions, acceleration programs, and developer engagement campaigns that compress sales cycles and drive first workloads. • Engage directly with enterprise customers at the C-suite and VP level to build relationships, understand business challenges, and position AWS as a transformational partner. • Own pipeline creation and progression metrics for your portfolio of campaigns, reporting results with analytical rigour and iterating based on what the data shows. • Collaborate cross-functionally with Account Managers, Solution Architects, Marketing, Demand Generation, Professional Services, and Partner teams to orchestrate resources against priority accounts. • Create scalable mechanisms and best practices that can be replicated across regions, reducing dependency on heroic individual effort. A day in the life Your day moves fast. In the morning, you might analyse conversion data to identify which campaign cohort is underperforming and why, then jump into a working session to adjust targeting for an upcoming executive outreach wave. After lunch, you are on a call with a partner to design a co-branded activation sprint for