Senior Specialist, Digital Marketing

JLL empowers you to shape a brighter way .   Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.    What this job involves: As a Senior Specialist in Digital Marketing at JLL, you'll serve as the central owner of our webinars channel, combining strategic consultation with hands-on technical expertise to deliver high-impact virtual events that drive engagement and business results. At JLL, we are collectively shaping a brighter way — for our clients, ourselves and our fellow employees, and in this role, you'll be instrumental in how we connect, communicate, and create value through digital experiences. You'll provide strategic guidance on platform selection and integration while maintaining direct involvement in critical webinar operations, from technical setup and configuration through day-of-event hosting and post-event optimization. What sets JLL apart is our culture of collaboration, locally and across the globe, and you'll leverage that collaborative spirit as you work across marketing, sales, product teams, and executives to establish operational excellence and governance for this vital channel. This position offers the opportunity to shape how JLL leverages webinars as a core marketing and communication tool while providing leadership and oversight to other technical specialists supporting webinar operations. What your day-to-day will look like: Serve as the strategic advisor for webinar initiatives across the organization, guiding platform selection based on event objectives, audience size, and engagement requirements while analyzing integration capabilities with our existing MarTech stack Own the end-to-end technical setup for all webinar events, including registration page creation, integration with CRM, marketing automation, and analytics platforms, while developing and implementing rigorous testing protocols and quality assurance processes Collaborate with content teams and marketers to establish content delivery timelines that accommodate technical setup, testing, and promotional campaign schedules, providing technical specifications and best practices that optimize presentation quality Provide professional hosting and moderation services during live events, delivering real-time technical support and troubleshooting while managing audience engagement through polls, Q&A sessions, and chat moderation Deploy automated follow-up sequences immediately following events and generate comprehensive performance analytics and reporting, providing content repurposing recommendations to maximize the value of each webinar Develop operational playbooks and quality standards across all webinar platforms, establishing consistency and excellence while creating processes to integrate webinars with existing marketing workflows Provide leadership and oversight of other technical specialists supporting webinar operations, ensuring consistent service delivery and professional development of team capabilities Coordinate post-event content repurposing by providing teams with recordings, timestamps of key moments, engagement data, and audience questions that inform derivative content Required qualifications: Minimum of 5 years of experience in digital marketing, marketing operations, demand generation, or a related B2B marketing environment Proficiency in leading webinar platforms such as Zoom Webinars, ON24, GoToWebinar, Webex Events, or Microsoft Teams Live Events with understanding of platform-specific features, limitations, and best practices Proven experience