Director of Demand Generation

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See yourself at Twilio

Join the team as Twilio’s next Director of Demand Generation.

As the Director of Demand Generation (M5) for Twilio.org, you will architect, scale, and establish single-threaded ownership over our centralized growth engine. Moving away from a historically flat organization, this critical leadership role is designed to eliminate operational friction, define clear campaign boundaries, and create explicit GTM "swim lanes" for flawless execution. You will step into a core management track position, directly responsible for supervising, managing, and leading a high-performing team.

You will directly own performance metrics and full-funnel pipeline targets aligned closely with Sales leadership priorities. By leading a team of three Senior Managers (across Strategic Accounts, New Business, and Digital Sales) and one Digital Demand Manager, you will serve as the strategic driver to build a scalable marketing demand engine while accelerating growth across our social impact ecosystem.

• Lead and Develop People: Supervise, manage, and build up functional owners within a high-performing team of four, including three senior managers overseeing High-Touch/ABM, Inbound, and Digital Sales/Self-Service segments.

• Establish Operational Swim Lanes: Centralize campaign workflows to eliminate ownership ambiguity, establishing clear accountability chains and accelerating GTM program delivery.

• Own Pipeline & Performance: Shift focus from baseline execution to direct ownership of pipeline targets and revenue performance metrics, partnering heavily with cross-functional Sales Directors to defend and grow top accounts.

• Orchestrate Multi-Channel Budgets: Direct the global digital media spend, continuously optimizing paid/organic channels, testing new ad formats, and tracking website conversion metrics.

• Drive AI-First Automation: Scale programmatic plays, lifecycle triggers, and automated conversion logic to seamlessly transition self-service users from sign-up to active spenders.

• Cross-Functional Collaboration: Partner deeply with central .com teams, Product Marketing, Events, and Brand teams to align high-level corporate strategies with tactical growth goals.

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career