Manager, Media Planning
Mastercard
- Location
- Purchase, New York
- Work model
- On-Site
- Level
- Mid
- Posted
- 20h ago
About this role
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Manager, Media Planning Overview The Manager, Media will support the development, execution, optimization, and measurement of integrated media campaigns across Mastercard’s U.S. business. Reporting into the Media Director, this role partners closely with internal marketing teams, agency partners, analytics, and platform partners to ensure campaigns are delivered with excellence. This is an excellent opportunity for a media professional looking to grow their strategic capabilities while working across high-profile brand and business initiatives.
Role
Campaign Management • Support planning and execution of integrated media campaigns across digital, social, video, search, programmatic, CTV and emerging channels. • Coordinate campaign timelines, deliverables, and approvals across internal and external partners. • Track campaign launches and ensure flawless execution. Agency Management • Serve as a day-to-day contact for media agency partners. • Review media plans, campaign recommendations, and performance reports. • Help ensure agency deliverables are accurate, timely, and aligned to business objectives. • Monitor campaign pacing, optimization recommendations, and budget management. Measurement & Reporting • Assist in developing campaign measurement plans. • Monitor campaign performance against media and marketing KPIs. • Prepare executive-ready performance summaries and dashboards. • Identify trends and recommend optimization opportunities. Cross-Functional Collaboration • Partner with Consumer Marketing, Global, Analytics, Finance, Procurement, and Creative teams. • Coordinate cross-functional meetings and track key action items. • Help ensure alignment across multiple concurrent initiatives. Operational Excellence • Maintain campaign documentation, media calendars, and project trackers. • Support budget tracking and invoice reconciliation. • Help identify opportunities to improve team processes and ways of working. Innovation • Stay informed on evolving media trends, consumer behaviors, and emerging platforms. • Support evaluation of new media opportunities and pilot programs. • Bring forward new ideas that improve effectiveness and efficiency. All About You • Bachelor’s degree • Relevant experience in media planning, ideally with demonstrated progression in campaign execution and strategy. • Demonstrated knowledge across all media channels, TV, OTT, Online Video, Radio, outdoor and all Digital channels • Experience working on projects that require collaborating with multiple internal and external stakeholders • Strong project management and organizational skills. • Excellent written and verbal communication skills. • Strong attention to detail. • Ability to manage multiple priorities in a fast-paced environment. • Proficiency in Microsoft PowerPoint and Excel. • Experience working at or with media agencies. • Familiarity with digital media channels and measurement. • Experience building presentations for senior leadership. • Understanding of campaign reporting and marketing analytics. • Competency around AI, digital marketing, and emerging media trends. • Ability to build trusted relationships with agency and internal partners. #AI3 Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran