Sr. Manager, Seller Strategy — eBay Live

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. About the Role eBay Live is redefining commerce by bringing together content, community, and transactions in a real-time, interactive format. Sellers are at the center of this ecosystem — their success directly drives buyer engagement, trust, and GMV growth. We are looking for a Senior Manager, Seller Strategy to build how sellers onboard, grow, and succeed on eBay Live. This role will focus on defining seller strategy, driving supply quality and improving efficiency, and partnering cross-functionally to unlock growth across categories. This is a high-impact individual contributor role with strong cross-functional influence across Business Development, Product, Marketing, and Operations. What You Will Accomplish Define Seller Strategy & Growth Levers Develop and evolve seller strategy across onboarding, activation, and scaling Identify key seller segments, behaviors, and growth opportunities using data and market insights Define what success looks like for sellers on eBay Live (e.g., efficiency, retention, GMV contribution) Translate insights into clear strategies and actionable initiatives Drive Seller Activation & Success Partner with BD and onboarding teams to improve seller acquisition, onboarding, and time-to-first-sale Partner with teams that design playbooks to help sellers succeed in live formats (content, pricing, engagement strategies) Identify friction points in the seller journey and coordinate efforts alongside Product to simplify and improve the experience Support development of incentives, programs, and tools that drive seller growth Own Seller Insights & Performance Tracking Establish and supervise key seller metrics (activation, retention, streaming frequency, GMV per seller) Analyze seller performance to identify patterns, gaps, and opportunities Provide regular insights and recommendations to leadership and cross-functional teams Help shape WBRs and operating cadences with a strong seller lens Partner Cross-Functionally to Improve the Platform Work closely with Product to inform roadmap priorities based on seller needs Partner with Marketing and Programming to align seller supply with demand and content strategies Collaborate with Trust and Policy teams to ensure safe, high-quality seller experiences Act as the voice of the seller across the organization Support Category & Market Expansion Contribute to category-specific seller strategies based on market dynamics Help identify which sellers to prioritize, when, and why Support expansion into new categories by defining seller profiles, supply needs, and activation approaches What You’ll Bring 6–8+ years of experience in ecommerce, marketplaces, or customer roles Strong analytical and strategic thinking — ability to turn data into insights and actions Proven ability to drive initiatives cross-functionally without direct authority Experience in growth, operations, or strategy roles is highly preferred Interest in live commerce, creator ecosystems, or video-driven marketplaces Strong communication skills with the ability to influence stakeholders at multiple levels AI Native thinking and skills (vibe coding, agent building) What Success Looks Like Sellers onboard faster and reach first success quickly Increase in seller productivity (GMV per seller,