Senior Growth Marketing Manager

About Float Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth.   As one of Canada’s fastest growing companies and top-rated startups in 2025 , 2024 and 2023 , Float is customer-obsessed, passionate and entrepreneurial, with a team that includes leaders from Uber, Stripe, Shopify, Top Hat, Ada, Doordash, Snowflake, and Wealthsimple.   At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.   Our Product Float is Canada’s intelligent financial operating system, combining modern financial services and software to help businesses spend, save, and grow. Trusted by more than 7,500 Canadian companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts, and industry-leading support, all built in Canada, for Canada. Float recently announced our $85 million Series C , and is backed by world-class investors, including Inovia Capital, Growth Equity at Goldman Sachs Alternatives, OMERS Ventures, and Silicon Valley Bank.   Our team is a collection of ambitious, collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And we’re looking for bold innovators to help shape the future of business finance in Canada.   AI Use in Our Hiring Process We use technology, including artificial intelligence (AI), to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications, and AI-generated interview notes, guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team.

We just relaunched our website and we're expanding into new markets, which means there's a stack of high-impact conversion work ready for an owner. Reporting to our Head of Growth Marketing, you'll own the mid-to-bottom funnel: turning our newly-launched site into a genuine growth engine, building out segmented self-serve and AE-led journeys, and tightening how marketing hands off to sales. It's a hands-on, executional role built for someone who lives and breathes conversion rate optimization, with a direct line to shaping how a fast-growing fintech turns visitors into pipeline. What You'll Be Responsible For Own the web CRO roadmap end to end: build and prioritize a testing plan, run experiments, and report on lift against clear win/loss criteria Build and iterate landing pages by segment and vertical, and lead the post-launch optimization of our new website, refreshing copy and improving the customer journey so more visitors convert Design and own self-serve and AE-led site journeys, including the handoff logic to product and sales, in partnership with our Product Growth team Define and refine where and how visitors route between self-serve and AE-led motions, so the highest-value opportunities get the right intervention at the right time Own lower-funnel demand capture, working with XDR to set clear MQL/SAO criteria and handoff SLAs Partner with RevOps on CRO-relevant reporting and testing frameworks; RevOps owns the attribution model, you own turning it into a prioritized testing plan Bring rigor to experimentation: sound test design, clear hypotheses, and honest reads on statistical significance, not just "ran a test" What You'll Bring 5+ years of hands-on CRO or web optimization ownership at a high-growth company, with real, personal accountability for conversion