Monetization Strategy and Operations Lead, Apps and Gaming

The high-performing Global Monetization Strategy and Operations (MSO) organization is essential to enabling TikTok's advertising business growth. We partner with business leaders in strategy setting, revenue planning, sales and client incentive policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive and fruitful partnerships cross-functionally across internal teams.

Responsibilities - Lead a team which drives sales partnering, vertical strategy and operations to Apps and Gaming verticals in the US Enterprise org - Act as the thought partner to senior US sales leaders and provide high level strategic direction to Apps and Gaming verticals - Help the business and team prioritize effectively based on the company objectives and influence decision making across NA and global stakeholders - Identify revenue opportunities and translate them into concrete go-to-market levers by conducting rigorous quantitative and qualitative analysis and developing deep business and market understanding; drive cross-functional programs based on the levers identified, track progress and measure impact - Manage vertical level business planning and ongoing business reviews: bottom up planning, forecasting, analysis, partnering with leadership teams in maintaining an accurate sales pipeline, revenue attainment tracking etc - Partner with central teams to define and authoritatively enforce sales and client policies; partner with counterparts in other sales channels and regions to resolve conflicts, all with a positive attitude and a desire to do what is best for the business as a whole. - Partner with central teams to craft vertical level incentive structures that incentivize specific sales and client behaviors. - Identify deficiencies in processes and tools and partner with internal teams to develop and implement solutions; drive the adoption of new solutions, as well as provide ongoing training and documentation. - Foster cross functional collaboration: Cultivating and maintaining strong working relationships with critical business partners (e.g. Sales, Product, Legal, Finance).