VP, Campaign Planning & Operations, CNN Marketing

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. Your New Role... CNN Marketing is seeking a strategic, highly collaborative, and dynamic   VP,   Campaign   Planning   & Operations   to lead the   planning and execution   of holistic   marketing campaigns. Reporting directly to the   Head of Marketing , this executive will serve as the critical   cross-functional   bridge and   own the end-to-end marketing campaign   operati ng   model   that   connect s   all   marketing verticals .   Crucially, this role will serve as the central   point   for   cross - functional   planning   and execution   for complex   marketing   campaigns   and operational modernization ,   driving internal efficiency   and alignment .   This includes   standardiz ing   workflows, upgrad ing   campaign   documentation   and knowledge sharing , and actively champion ing   the integration of cutting-edge automation and AI efficiency tools across the marketing organization.   As a member of the marketing leadership team, this role is accountable for driving   marketing effectiveness   in partnership with brand and growth team   leads , ensuring campaigns deliver   measurable business   outcomes with executional   excellence and   rigor .

Accountabilities... Campaign Orchestration & Integration   Campaign Prioritization:   Track official intake, timing, dependencies, and troubleshooting for all tiered marketing initiatives that are directly tied to measurable business objectives. Work with marketing leads   and content leaders   to define clear, data-backed criteria for prioritization and manage and communica te rolling updates.   Integration Across Functions :   Act as the primary touchpoint to unify   marketing vertical s   to   ensur e   on-strategy   and   on - time   campaign execution.   Ensure   full coordination   across teams, maintaining alignment from planning through optimization.   Holistic Campaign Planning:   Oversee campaign planning architecture, ensuring   all marketing   verticals   are   fully synchronized from brief to execution   to   post-mortem .   Define and enforce   standardized campaign timelines and key milestones across all initiatives to   deliver   coordinate d , on-time execution.   Cross- Functional Governance:   E stablish and lead structure d   governance forums (e.g. campaign readiness reviews, weekly orchestration meetings , etc. ) to drive alignment and mitigate risk.    Approvals & Decisioning:   Ensure clear, streamlined approval processes across all campaign stages, enabling timely decision-making and minimizing bottlenecks across stakeholders.   Delivery Excellence:   Facilitate seamless, accurate, and timely campaign delivery, ensuring all assets and deliverables meet defined quality assurance standards prior to launch.   Post -Mortems:   Lead standardized post-campaign reviews to capture process and   key   learnings, improve future planning, and drive continuous performance improvement.

Leadership   Team Management:   Build and scale the   C ampaign   P lanning and   O perations function over time,   including   clearly defining existing and new functions ,   day -to-day team management , active mentoring, and career growth