Senior Brand Manager - Dairylea (12 months FTC) | Philadelphia (Perm)

Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You will be joining   the team   at an exciting time as we   look to   shape the future of the   Diarylea   and Philadelphia   brand s .   This will   require a   delicate balance of   perform and transform , managing both   shor t and l ong-term   horizons .   The role has f ull P&L responsibility , the opportunity to   lead and influence the innovation agenda,   and   requires the   opportunity to   demonstrate   strategic   thought   leadership .   In short, this is an amazing opportunity to lead, shape and grow   some iconic brands , building to growth in 2030 and beyond.

As SBM your role will be end - to - end brand ownership ,   defining   the vision for growth,   with e xecution across innovation,   communication   and commercial performance.   As part of leading & implementing   the   brand strategy you will need to   build a   business case   that outlines the   implications for our   existing   equity & comms, building a plan with agency partners to execute   once investment   is   secured .    Organisation/ People Management: You will also   be required   to lead, engage & develop your direct team – to drive marketing excellence and business performance.    Team size: 2 Direct reports ( BM   and JBM or Grad   role dependent )   Reporting   directly into   Meals   Marketing Director      Key Responsibilities:   Refine and lead the implementation   of the brand growth strategy,   developing a clear and compelling narrative that aims to unlock future investment and   ultimately aims   to recover   brand performance   Develop and begin the implementation of portfolio/product transformation that aims to simplify and futureproof the brand    Manage a complex business to ensure its continued success including developing future innovation &   i PPA   plans with your team that will ensure   category growth delivered to recover share   Lead the cross-agency team to build on our   existing comms assets whilst shaping future comms   plans   to   support   reposition ing   the   Dairylea   brand   in line with future   strategy     Effectively manage the   team to deliver   the short-term   whilst balancing the development and implementation of future strategy   Requirements:   Highly collaborative , building effective cross-functional relationships whilst contributing   to   the   marketing   t eam   culture   .   The   Meals   category   is   f amily feel   with lots of opportunity to learn from other functions .     Proven agility and growth mindset;   this role requires you to challenge the status qu o and   lean into problem solving . Success will not come from doing things   they   way   they’ve   always been done. Bold, brave thinking   is essential.    Proven   track record   of inspiring others and delivering through others ( incl   direct reports) ; success is reliant on cross-functional collaboration , building resilience and keeping teams motivated and energised.   Ability to manage & influence senior stakeholders   – the opportunity is to lead the narrative, pitching directly to senior leaders with the support and guidance of the Marketing Director   Proven commercial acumen in complex environments ;   high level   of innovation experience and portfolio management   Excellent communication,   storytelling   and presentation skills ; building a compelling narrative and adapting this depending on the audience will be critical to unlock   senior support and investment   Proven experience in building   strategy ; ideally with a balance of short-term / long-term.    E xperience   within   the   dairy   sector   is   highly valued   E2E Management   

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