Lead Marketing Manager, Public Sector

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.  We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .

We are currently seeking a Lead Marketing Manager, Public Sector to join our growing Marketing team . This is a unique role designed to build and lead Clio's go-to-market strategy for fast growing and high-value segments in the legal industry: in-house legal teams within federal, state/provincial, municipal government organizations, public defenders, and legal aid organizations. We're looking for a candidate based in the Greater Washington, D.C. area , including candidates located in nearby regions of Maryland or Virginia who can commute regularly into Washington, D.C. What your team does: The Marketing team is a high-profile, high-impact function and the primary driver of Clio's revenue growth. We lead strategic campaigns and initiatives that attract, engage, and convert target segments across the legal industry. Although Clio is the world's leading legal software used by over 400,000 legal professionals, the government segment represents a new, significant, and largely untapped opportunity. Your work in this segment will have an immediate and meaningful impact — and we have best-in-class technology, budgets, and an outstanding team to support it. Our team is geographically distributed across Canada and the US, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and we care about results.

You are an experienced B2B marketer who understands the nuances of selling into government — the longer sales cycles, the procurement processes, the multi-stakeholder environment, and the trust and compliance considerations that matter to public sector buyers. You know how to build relationships and credibility with this audience, and you're skilled at crafting messaging that speaks to both the practical and institutional needs of government legal teams. You thrive in a complex environment, are energized by greenfield opportunity, and know how to balance long-term relationship-building with near-term pipeline generation. You work well cross-functionally, communicate with clarity, and are comfortable navigating ambiguity with confidence. What you’ll work on: Leading Clio’s growth strategy for the government segment — federal, state/provincial, and municipal legal departments, public defenders, and legal aid organizations — identifying and driving revenue opportunities that can be optimized to unlock significant, compounding growth. Analyzing all aspects of Clio’s marketing and sales funnel for the government segment, identify the largest areas of improvement, and implement strategies to capitalize on them — accounting for longer decision cycles, procurement requirements, and institutional buying dynamics. Articulating and communicating plans and results with key stakeholders, including the executive team, translating a complex public-sector buyer landscape into clear strategy and measurable outcomes. Driving cross-functional planning processes for government segment growth. Leading partnerships with colleagues across Marketing, Sales, Revenue Operations, and Product to execute programs, monitor metrics and results, and adjust as needed to meet goals. Owning and activating Government channel partners and resellers on an integrated, joint go-to-market strategy. Acting as the subject-matter expert for the rest of the marketing team — both in Demand Generation and in the government segment — surfacing insights on government legal buyers’ mandates, pain points, technology-adoption patterns, and procurement constraints. Maintaining multiple, complex, scalable, end-to-end programs, designed with specific goals aligned to the government