US Marketing Manager, Diagnostics

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

 We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 Job Description About the role: We are seeking a Marketing Manager, to support the growth of our Tuberculosis (TB) diagnostics portfolio in the United States. This role will be responsible for executing marketing strategies, supporting product launches, and collaborating closely with commercial, global marketing, and cross-functional teams to drive adoption of our TB solutions, including the launch of the next-generation BD BACTEC™ MGIT™ System.

Include: Product Marketing Support the development and execution of annual marketing plans for the US TB diagnostics portfolio. Assist in driving market adoption and commercial success of the MGIT™ 2 System and associated consumables. Participate in the planning and execution of the US launch of the updated MGIT™ 2 platform. Support the development of value propositions, messaging, and positioning tailored to laboratory and healthcare customers. Monitor local market trends, customer needs, and competitive activities to identify growth opportunities. Commercial & Customer Engagement Partner with Sales Operations and commercial leadership to identify and prioritize target accounts, developing strategies that increase adoption of the TB portfolio through instrument upgrades, competitive conversions, and new customer acquisition. Participate in customer visits, industry conferences, and professional meetings to gather market insights and strengthen customer relationships. Provide marketing support for key accounts, regional activities, and national initiatives. Marketing Programs & Execution Support the execution of product launch campaigns, educational programs, webinars, and promotional activities. Collaborate with digital marketing and communications teams to create compelling content and campaigns. Track marketing performance metrics and provide recommendations for continuous improvement. Cross-Functional Collaboration Work closely with Global Marketing, Sales, Medical Affairs, Clinical Affairs, Operations, and Customer Service teams to ensure alignment and successful execution of business objectives. Partner with global marketing teams to adapt globally developed sales enablement tools, presentations, customer-facing materials, and marketing resources for the U.S. market, ensuring local relevance, consistent messaging, and effective commercial execution. Partner with the Commercial Training team to develop and deliver product training that effectively