Associate Director, Consumer Insights - Salty

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.  Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees. Associate Director, Consumer Insights – Campbell Snacks (Salty Snacks) How you will make history here... You will serve as a strategic insights leader supporting Campbell Snacks, with a focus on the Salty Snacks portfolio. As part of Campbell’s Growth Office, you will help shape brand, innovation, and portfolio strategies through deep human understanding, consumer empathy, and actionable business insights. This role sits between strategy and execution — translating insights into clear business action while influencing cross-functional partners across brand marketing, innovation, analytics, and commercialization. You will play a critical role in driving sustainable growth across iconic snack brands by uncovering opportunities rooted in consumer behavior, category dynamics, and emerging trends. Now is an exciting time to join Campbell’s and help accelerate growth across one of the company’s most dynamic businesses. You will partner closely with the Senior Director, Insights for Campbell Snacks to lead foundational and forward-looking insights work that informs innovation pipelines, brand positioning, communication strategies, and portfolio growth initiatives. ________________________________________ What you will do... Lead through insights that illuminate possibilities, inspire action, and integrate with business priorities. •            Illuminate possibilities by connecting multiple sources of data, analytics, and human insights to identify growth opportunities and shape strategic direction across the Salty Snacks portfolio •            Inspire action through compelling storytelling, strategic recommendations, and consumer-centered thinking that influences decision making across functions •            Integrate insights into business priorities, innovation processes, and commercial strategies to enable sustainable category and brand growth •            Lead and execute the consumer learning agenda across key brands, including foundational brand strategy, innovation, communications, packaging, and shopper insights •            Drive insight-led innovation from idea generation through commercialization, helping build a strong pipeline within total addressable markets •            Partner with Brand, Innovation, Analytics, and Commercial teams to develop winning strategies grounded in consumer, shopper, and category understanding •            Deliver best-in-class foundational insights that serve as the strategic bedrock for brand positioning, renovation, communications, and portfolio expansion