Sr. Director Analyst, Marketing Measurement, Analytics & AI Decisioning (Remote - US)

Gartner Analysts are industry thought leaders who create must-have insights, market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner’s Business and Technology Insights (BTI) group, establishing oneself as a credible voice within their designated market at local, regional and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative insights which Gartner clients consume and apply to propel their business toward key objectives. They are a trusted source of advice for clients, reinforcing Gartner’s value every day by engaging them via in-person meetings, virtual meetings, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.

Create innovative, thought provoking, and highly leveraged “must-have insights” content Develop new insights and ideas through thought leadership and offer compelling, actionable approaches to client's needs and requests that accelerate the client's ability to act Develop in-depth analysis to identify the root cause of a client’s barriers or overall needs and reframe thinking to drive strategy forward Demonstrate thought leadership in establishing Insights positions across a team of analysts Bring provocative, independent insights to Gartner leaders that can evolve the course of a research agenda Research, analyze and predict market trends and shifts to provide clients and vendors with actionable insights Provide clients and prospects with actionable advice aligned to their designated content area via virtual or face-to-face interactions Create and deliver high value presentation materials on and off stage for Gartner events, industry and professional association conferences, and client briefings Support BTI and Sales: Provide sales support serving as voice of the market to help Insights teams create content and to drive engagement with clients to make progress against their critical priorities to grow their business Provide high quality and timely content peer review Build credibility as an industry expert to represent Gartner insights, methodology and strategy Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in the Insights community Identify research process improvements or develop new processes that help the team and BTI provide excellent service delivery Be a mentor and a coach by supporting more junior team members Be client-centric while actively seeking to help clients engage regularly and often with Gartner insights and interactions What you will need: Bachelor's degree or equivalent experience; Graduate degree preferred 12+ years of relevant field or industry experience Expertise in modern marketing measurement and marketing optimization, including marketing mix modeling (MMM), incrementality, experimentation, attribution, marketing ROI, forecasting marketing performance and outcomes, and optimizing marketing investments and resource allocation Deep understanding of marketing analytics, customer analytics, predictive analytics, and the application of data and AI to support marketing decision making and strategic planning. Experience helping organizations evaluate, measure, and operationalize AI-enabled analytics and decision-making capabilities, including AI ROI assessment, AI-augmented analytics, and adapting measurement approaches for AI-mediated customer journeys. Knowledge of the data and analytics foundations, including associated technologies, required to build AI-powered marketing organizations, including analytics operating models, data management strategies, marketing intelligence systems, analytics talent development, and AI-enabled decisioning. Demonstrate executive presence; can immediately establish credibility with executives and