Marketing Director Global AI Enablement

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Meaningful Work From Day One: The Marketing Director, Global AI Excellence, plays a critical role in driving the strategic transformation of our marketing organization by leveraging advanced Artificial Intelligence. This role is responsible for defining how the company utilizes AI across the entire marketing ecosystem, evaluating and optimizing our current marketing technology (MarTech) stack, leveraging our enterprise investments in AI and deeply understanding our end-to-end marketing operating processes to embed AI-driven efficiencies. The role will collaborate cross-functionally to identify automation and enhancement opportunities, refine existing workflows, and shape the enterprise-wide marketing AI strategy. This role requires a marketer who is tech-forward, process-obsessed, business savvy, and a champion for future-proofing our global brands. What You Can Expect: Marketing AI Strategy & Process Enablement AI Vision & Integration: Develops and implements a comprehensive marketing AI strategy that aligns with the company's long term objectives, marketing priorities and AI Strategy Operating Process Optimization: Maps and deeply analyzes core marketing processes (brand planning, briefing, campaign development, media planning, communications, measurement), identifying and documenting where AI workflow transformation can have the highest leverage. Workflow Transformation: Architects & deploys AI-driven workflows that augment processes, creativity, streamline collaboration, reduce time-to-market and drive material cost efficiencies or productivity gains. Change Management: Is a thought leader within and member of the cross-functional AI COE, collaborating with existing squads, coaches & partnering the Marketing Leadership to drive the organizational shift required to adopt AI tools seamlessly, establishing best practices, governance structures, and training frameworks across the marketing organisation. Unlocking Partners Capability  Agency Capabilities: Conduct a comprehensive audit and continuous assessment of the agency ecosystem’s AI capabilities and maturity. Partner to harness their AI capabilities to drive material cost efficiencies in content production, collaboration, planning & time-to-market.  Technology partners: Continuously evaluates the existing MarTech stack alongside emerging market trends and other vendors, to identify capability gaps and opportunities to deploy in the marketing function and practices. Data: Partners with IT, Data Science, and Brand Analytics to ensure the foundational data architecture effectively supports development of knowledge bases and applications. Vendor & Tool Management: Collaborates with IT in the evaluation, piloting, and rollout of enterprise marketing AI tools (e.g., generative AI, automated performance dashboards utilizing enterprise approved tools & dedicated marketing vendors). COE Liaison & Adoption: Serves as the primary marketing ambassador to the Enterprise AI COE; operationalizes corporate AI governance, ethical standards, and data privacy policies directly into marketing team behaviors and campaign execution.  Cross-Functional Collaboration, Communication & Change Management Strategic Partnerships: Partners with cross-functional teams (Global Brand Leaders, ICX, I&P, Legal, IT, and R&D) to co-create AI pilot programs and scale successful initiatives globally (i.e. leveraging consumer & media data for AI-driven personalisation) Communication: Effectively communicates the Marketing AI roadmap, marketing partners & vendor capabilities capabilities, and pilot performance metrics to both internal marketing teams and executive leadership. Inspirational Leadership: Inspires marketing teams and functions across the wider organisation to engage and adopt change at