Marketing Advisory Associate Director

Accenture Song in ANZ brings together strategy, data, creativity and technology to help Australia and New   Zealand ’ s leading brands grow. Our team operates from Melbourne and Sydney, partnering across the broader Song network. We’re a cross‑functional unit embedded within Song’s marketing transformation and activation capabilities—covering first‑party data strategy, omnichannel campaign execution, analytics & reporting, and marketing technology enablement. Marketing Advisory team in ANZ partners with CMO organisations to shape marketing strategies that drive growth and efficiency. We combine market intelligence, data-driven insights, and technology expertise to help clients optimise their go-to-market approach, channel mix, and marketing investments. Our team works closely with Strategy & Consulting, Creative, and Technology units to deliver integrated solutions across Australia and New   Zealand.

Strategic guidance: go-to-market, market sizing, competitive benchmarking Channel & campaign strategy: mix optimization, budget planning, experimentation design Data-driven insights: ROI modeling, KPI development, dashboard storytelling Customer understanding: personas, journey mapping, VOC synthesis Branding & messaging: value prop, positioning, consistency governance Martech collaboration: tech stack evaluation, integration roadmap, vendor management Change management: stakeholder alignment, adoption planning, training Risk & governance: privacy, compliance, ethics in marketing E xecution support: project management, deliverable coaching, client advisory Communication: executive briefs, workshops, compelling presentations Qualifications 12+ years in marketing strategy, advisory, or consulting roles. Proven experience in go-to-market planning, channel optimisation, and ROI modelling. Strong understanding of martech ecosystems and governance frameworks. Excellent stakeholder management and executive communication skills. Advanced proficiency in analytics tools and dashboarding (Tableau/Power BI). Preferred: Experience in ANZ market contexts and competitive benchmarking. Familiarity with privacy regulations and ethical marketing standards. Postgraduate degree in Marketing, Business, or related field. About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at   www.accenture.com   Equal Employment Opportunity Statement for Australia: At Accenture, our intention is to foster a culture and a workplace in which all of our people feel a sense of belonging and are respected and empowered to do their best work.  As part of our talent strategy, we hire and develop people who have different backgrounds, different perspectives and different lived experiences. These differences ensure that we have and attract the cognitive diversity to deliver a variety of perspectives, observations and insights which are