Director, Marketing & Communications Analytics

Posting Date 07/31/2026 2000 16th Street, Denver, Colorado, 80202, United States of America The Director, Marketing & Communications Analytics builds and leads the integrated analytics and measurement capability that enables DaVita leaders to understand experience, engagement and retention performance; identify the audiences, journeys, channels and messages driving results; and make clear decisions about experience priorities, communications effectiveness and investment. The Director establishes a holistic KPI architecture and connects behavioral, attitudinal, media, web, CRM, search, AI-visibility, brand and reputation signals into an executive-ready view of performance and opportunity. This is a hands-on builder-leader role. The Director owns measurement strategy, analytical development, executive dashboards and scorecards, data visualization, metric governance, insight quality and decision support across experience, engagement and retention channels. The Director and team are expected to query and transform data using SQL, apply Python to analysis and automation, and personally build priority dashboards and analytical products while establishing the standards, operating model and talent required to scale the capability. The Director owns the analytics products and business logic—not enterprise data infrastructure. The role defines requirements and acceptance criteria for data, tagging, taxonomy, identity, attribution and instrumentation and partners with IT, Enterprise Data and platform teams to enable a shared roadmap. The role does not own enterprise data platforms, production pipelines, data engineering, Salesforce administration, martech infrastructure, consumer-research execution, campaign strategy or channel activation. Essential Duties & Responsibilities Build the analytics and measurement capability. Establish an integrated experience, engagement and retention measurement framework that connects audiences, journeys, channels, brand, reputation and experience performance to enterprise priorities and defines how evidence will inform decisions. Build and govern analytics products. Lead the design, hands-on development and ongoing improvement of executive scorecards, dashboards, analytical datasets and self-service reporting products. Personally help your analysts build priority products during the capability-development period and establish scalable standards for metric logic, visualization, documentation, quality assurance, release management and adoption. Perform and direct hands-on analysis. Use SQL, Python and enterprise business-intelligence tools to query and integrate approved data sources, investigate performance drivers, automate recurring analysis, validate results and develop statistical, forecasting and scenario-based analyses. Review analyst and vendor work closely enough to identify coding, methodology and data-quality weaknesses. Own KPI architecture and governance. Define metric hierarchies, formulas, sources, transformation logic, owners, targets, confidence levels and reporting standards; govern changes so leaders receive consistent, comparable and decision-ready measures. Create the integrated performance narrative. Synthesize website, CRM and lifecycle, paid media, owned and earned communications, SEO/GEO, AI visibility, brand, trust, reputation and other journey signals into clear explanations of what changed, why it changed, the business implication and the recommended action. Improve executive decisions. Lead recurring scorecards, performance reviews and deep dives that identify trends, tradeoffs, investment shifts, accountable owners and actions—not simply performance status. Lead website and digital-experience analytics. Evaluate acquisition, engagement, content, accessibility, journey progression and conversion performance across DaVita.com and priority digital experiences; identify friction and recommend roadmap, content and optimization priorities. Lead CRM and lifecycle