Live Ops Designer, Hay Day

We are looking for a Live Ops Game Designer to join the Hay Day team to drive player engagement and business growth through live operations and monetisation-related initiatives. As a Live Ops Designer, you own and execute on multiple areas of the game, all while providing unmatched player experiences. You will get to dream up and build out fresh, innovative events that keep our players surprised and entertained. At the same time, you will constantly iterate on our live ops framework to ensure it serves as a high-quality platform for our most loyal fans, as well as for those just joining the farm. Balancing world-class player experiences with business growth should be second nature to you. You design so that players invest in the game because they love it, knowing it will enrich their journey for years to come. We are seeking a designer driven by a passion for crafting world-class game experiences. You should be someone who takes Hay Day seriously yet recognises that a touch of silliness is vital for true success. You naturally consider every edge case but understand that working in isolation always creates blind spots. If you possess exceptional talent, a growth-oriented mindset, and the drive to tackle remarkably difficult design hurdles while having fun, then it is time for you to join our farm! Read more about the team, flannel, the big mistake and nothing bad in this article we made.

Collaborate with the Hay Day Live Ops team to plan and maintain the calendar, balancing events, economy, and content drops so players always have something new to engage. Plan and execute ways to deliver fresh game experiences through creatively remixing existing game capabilities. Generate creative design ideas for new events and monetization mechanics. Plan the live ops economy design, ensuring the players always have intuitive incentives to engage with the calendar. Work closely with marketing to align event narratives, timing, and messaging, so players get a consistent, understandable experience across the game. Proactively coordinate with the broader Hay Day team to keep live ops plans aligned with everything else happening in the game. Iterate on designs collaboratively and keep evolving them. Quickly deconstruct key games and market shifts, and share insights with the team. Participate in shaping the wider direction of the game, as an integral part of the design team. Cultivate a culture of inclusiveness, where good ideas can come from anyone. What You Have At least 5 years of experience in live-service, free-to-play mobile games. Demonstrated track record in running and growing a live free-to-play game. Experience with live ops tooling. Deep understanding of engagement drivers in live service games. Strong analytical skills with the ability to apply them to your work. Relentless problem solver who is also not afraid to ask for help. Sharp communicator who frames conflicting perspectives and trade-offs succinctly. Patient collaborator who listens first, builds others up and always offers help. Comfortable with ambiguity and high autonomy in a fast-paced environment. Would Be Nice if You Also Have Experience working within a long-lived codebase and design systems, filling in gaps as needed. Background in free-to-play monetization design. Experience balancing and iterating on live events through testing. Deep knowledge of Hay Day/casual genre audiences. Experience shipping major game features or games. UX & UI design experience. Where You'll Be This role is based in our Helsinki office. We value a collaborative work environment and genuine human interactions. You will work very closely with the rest of the team, which is also based in the Finnish capital. If you are not local, our relocation team would be excited to help you with your move to Helsinki. We provide comprehensive support not only for you, but also for your family! ––– That's it about the role! Below, we've gathered some things we feel are