CRM Lifecycle Marketing Manager

The CRM customer lifecycle manager will help grow our customer engagement and acquisition through our owned channels (email, app engagement, referral, loyalty / promos, etc.) What you will do Responsible for defining life-cycle strategy and devising tactics in line with strategy Create customer journey flows and activate campaigns in MoEngage and follow-up with reporting, and communicating results to stakeholders Work with the creative team to plan asset delivery for campaigns Work with Data teams to help build out long-term reporting for CRM campaigns and experiments Build and execute experimentation pipeline, iterate and enshrine tests as appropriate Your profile Bachelor’s degree in marketing or quantitative field required.  5+ years of experience required in CRM / Customer Engagement Marketing / Lifecycle Marketing. Proficiency in reporting tools such as DOMO, Google Analytics and Tableau Experience with CEP such as Braze, MoEngage, Iterable, etc.  Experience with lifecycle marketing, referral or loyalty programs Ability to manage stakeholders and communicate initiatives. Strong analytical and problem-solving skills. Project planning and project management skills Ability to collaborate cross-functionally with different departments and role profiles.    For this role, the target base salary range in Toronto is $88,000 - $110,000 CAD annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.   Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.   #LI-SC1 #LI-Hybrid Turo Recruiting Scam Alert: We’ve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search, especially if they’re contacted through unofficial channels (such as Instagram, Telegram, MS Teams, etc.). In general, Turo interacts with candidates through our Careers page and via turo.com email addresses, and we don’t ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether they’re dealing with an impersonator, they can contact Turo’s Recruiting Team at recruit@turo.com . Candidates can also report suspicious activity to the FTC or other appropriate authorities Turo AI Policy: Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable