Marketing and Digital Specialist

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com . As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Digital Marketing Job Sub Function: Digital Marketing Strategy Job Category: Professional All Job Posting Locations: Kibbutz Shefayim, Center District, Israel Job Description: Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes. DePuy Synthes is recruiting for a Marketing & Digital Specialist located in Kibbutz Shefayim, Israel .

Purpose   The Marketing & Digital   specialist   is responsible for   leading the execution of local marketing strategies and driving digital capabilities to enhance customer engagement and business growth. The role holds accountability for translating regional strategy into impactful local execution , including content creation, managing digital campaigns, PR activity, product   launches   and excellence in current portfolio promotion .

Support   execution of local marketing strategy aligned with   management   priorities   Own and drive digital marketing initiatives (campaigns, automation, omnichannel engagement)   including content creation and customer   engagement   Build innovative digital marketing initiatives to differentiate activity vs. competition and   initiate   and/or a dapt and localize global campaigns and content to the Israeli market   Partner closely with Sales to align marketing activities with commercial priorities   Support in   product launches and customer engagement initiatives   Monitor and analyze campaign performance and ROI, driving continuous improvement   Ensure consistency in brand messaging and compliance with internal standards   Education   Bachelor's degree in marketing, Business   Administration   or related field   Digital marketing certifications – advantage   Experience   3-4 + years of experience in   Sales & M arketing and/or digital marketing     Proven experience leading campaigns and initiatives end-to-end   Experience in product launches and promotion   Experience with digital tools (CRM, marketing automation platforms)   Healthcare / MedTech experience – advantage   Skills & Competencies   Strong ownership and execution capabilities   Digital mindset and understanding of omnichannel engagement   Data-driven approach with ability to measure impact   Strong collaboration and communication skills   Ability to manage multiple projects and stakeholders