Assoc Manager Trade Marketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Trade Marketing Manager LATAM is responsible for defining the regional Trade Marketing strategy and governance across Mexico, Export, Brazil, Colombia, Chile, and Peru. Reporting to the Trade Marketing Director, this role leads the Visual Strategy, Merchandising Governance, Trade Marketing Funds (TMF), and eCommerce and B&M Catalog Excellence. The position is accountable for the strategic planning, governance, financial management, and continuous improvement of Trade Marketing investments while ensuring alignment across Brand Marketing, Sales, Finance, Procurement, Regulatory, Supply Chain, and external partners. The role establishes regional standards, drives operational excellence, manages strategic supplier relationships, and ensures compliance with Mattel's financial, legal, and procurement policies. Through data-driven decision making and cross-functional leadership, the Trade Marketing Manager enables consistent execution across LATAM markets while maximizing investment effectiveness, strengthening retail visibility, and supporting commercial growth. What You’ll Do Define and lead the LATAM Trade Marketing strategy, aligning annual commercial calendars, campaign priorities, visual strategies, and seasonal initiatives with Brand Marketing and commercial objectives across all markets. Own the governance of the regional Trade Marketing budget (TMF), leading Annual Operating Plan (AOP), Forecast cycles, budget allocation, financial reporting, monthly closings, and investment optimization across LATAM. Lead the regional merchandising governance model, including agency sourcing, commercial negotiations, supplier performance management, service standards, benchmarking, and continuous improvement initiatives. Ensure compliance with Mattel's procurement, financial, and legal policies, overseeing Purchase Orders, contracts, supplier governance, audits, NDAs, FCPA requirements, and corporate controls. Lead the regional eCommerce and B&M Catalog Excellence strategy, governing product cataloging, digital content quality, launch readiness, digital shelf performance, and strategic initiatives across key online retailers. Establish regional operating standards and governance, driving process standardization, KPI definition, reporting frameworks, and best practice implementation across LATAM markets. Partner with cross-functional teams, including Brand Marketing, Sales, Finance, Procurement, Supply Chain, Regulatory, and external partners to ensure alignment of Trade Marketing priorities and regional initiatives. · Develop business insights and executive reporting, leveraging financial, commercial, and operational analytics to support strategic decision-making and maximize investment effectiveness. Lead strategic regional projects and business transformation initiatives, driving operational efficiencies, capability development, digital transformation, and continuous improvement across the Trade Marketing organization. Lead, coach, and develop the regional Trade Marketing team, fostering a high-performance culture focused on collaboration, accountability, talent development, and execution excellence.

Who We’re Looking For: Bachelor's Degree Business Administration or International Business or Marketing 7-8 years experience in