Senior Director, Business Delivery – Coke ON

Summary: Senior Director, Business Delivery - COKE ON Team: Product & Operation — OU Digital, Japan & South Korea Operating Unit Reports To: Senior Director, Product & Operation Lead The Coca-Cola Company is evolving into a more digital-first, data-driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system's next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end-to-end impact on growth, productivity, and efficiency. This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation — it demands a strategic transformation of core capabilities, a domain-based, product-centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams. Within the Japan & South Korea Operating Unit, Coke ON is a unique digital asset in the global Coca-Cola system: Japan's proprietary consumer loyalty platform operating on the world's highest-density vending machine network, with approximately 11 million monthly active users. JKOU is transforming Coke ON from a vending loyalty app into an omnichannel consumer engagement platform — personalizing rewards and content at the individual user level, expanding loyalty beyond vending, gamifying the experience, and building brand-led communities. This transformation makes Coke ON both a significant growth engine and a critical point of differentiation for JKOU's business performance.

Summary The Senior Director, Business Delivery - COKE ON owns the end-to-end content strategy and editorial direction for the Coke ON consumer experience. The role oversees storytelling, campaign content, in-app communications, and brand consistency to maximize consumer engagement and loyalty participation. As the editorial owner of a platform reaching approximately 11 million monthly active users, the role shapes how Coca-Cola brands show up in consumers' daily digital lives — connecting brand strategy, seasonal campaigns, and personalized content into a coherent, high-quality consumer experience that drives engagement, frequency, and loyalty. The role is accountable for content's contribution to Coke ON's core growth metrics — engagement, retention, and loyalty participation — translating editorial strategy into measurable business impact. Responsibilities include Define and own the Coke ON content experience and editorial calendar, aligned with brand priorities, campaign plans, and platform growth objectives. Lead editorial direction across in-app content, campaign storytelling, notifications, and consumer communications. Ensure brand consistency, tone of voice, and content quality across all Coke ON touchpoints and partner brand activations. Partner with IMX and brand teams to translate marketing strategies into engaging platform-native content experiences. Collaborate with Product Marketing/UX and Data teams to personalize content at scale and optimize engagement through data-driven insights. Oversee content production workflows, including internal teams, agencies, and vendor partners, ensuring speed and quality. Measure content performance against engagement and loyalty participation metrics, and iterate continuously. Ensure editorial compliance with legal, privacy, and brand governance requirements. Own content-driven performance targets (e.g., engagement rate, session frequency, loyalty participation, campaign conversion) and report results against business goals to